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Wellness tourism is surging. In 2023, travelers took about 1.03 billion wellness trips, and total wellness tourism spending reached roughly $830 billion worldwide. That’s a larger share of travel dollars […]

Destination marketing isn’t just about glossy ads anymore. It’s a data-driven growth lever for cities, states, and nations—measured in jobs, tax revenue, and community impact. In 2024, travel and tourism […]

Carnival season is one of the world’s biggest travel moments. In Brazil alone, the 2025 edition was projected to generate about R$12.03 billion in revenue nationwide, the strongest result since […]

Spring break isn’t just a college rite of passage anymore. Airports and beach towns now plan for a full five to six weeks of peak demand from early March into […]

Religious tourism is one of the world’s biggest and most resilient travel segments. Market analysts value the global religious tourism market at about $254.3 billion in 2023, with projections of […]

Mountain travel is mainstream. UN Tourism’s most recent assessment puts mountain tourism at 9–16% of all international tourist arrivals, equal to roughly 195–375 million travelers in a pre-pandemic baseline year […]

Hotel performance has stabilized at high volumes, but growth is flatter than a year ago. In the United States, full-year occupancy hovered near 63 percent in 2024, with industry forecasters […]

Backpacker travel is firmly back on the move — and the youth segment that contains most backpackers is now a major slice of global tourism. In 2023, travelers under 30 […]

Beach travel remains one of the world’s favorite ways to vacation. Globally, coastal destinations are rebuilding on the back of a broader tourism recovery, with international arrivals up about five […]

Cultural travel is having a moment. UNESCO has long estimated that cultural tourism generates roughly 40% of global tourism revenues, a share that helps explain why museums, heritage sites, festivals, […]

Rural travel is having a moment. In the European Union, nearly one-third of all tourist nights (32.7%) in 2024 were spent in rural areas — essentially neck-and-neck with cities and […]

Luxury travel is still on a tear. The global luxury travel market is estimated at $1.48 trillion in 2024 and projected to reach $2.36 trillion by 2030 (CAGR ~8.2%). And […]

Eco-tourism is not niche. Protected areas receive ~8 billion visits per year; global coverage today stands near 17.5% of land and 8.45% of marine areas. Travelers are shifting behavior: 93% […]

Two numbers capture how far this market has come: in June 2025, Blue Origin’s NS-33 flight carried the 750th human ever to reach space, and Virgin Galactic now lists suborbital […]

Wildlife tourism is big, and it’s getting bigger. Around the world, protected areas draw about 8 billion visits a year, generating hundreds of billions of dollars in spending — far […]

Weekend getaways are having a moment. Americans are planning more trips but keeping them shorter, often choosing drive-to escapes to stretch budgets and time. In Deloitte’s latest summer survey, 53% […]

Ski tourism is holding strong. Globally, the 2023/24 winter delivered more than 366 million skier visits, signaling a third straight “healthy” season for the industry after the pandemic. In the […]

New Year’s Eve (NYE) is one of the world’s biggest travel moments. In the U.S. alone, AAA projected 119.3 million people would travel 50+ miles during the 2024 year-end period […]

Fall isn’t just pretty leaves—it’s peak travel for millions and a major economic engine. In the U.S. alone, nearly 80 million people traveled for Thanksgiving 2024, a new record, and […]

Dark tourism — travel to places linked with death, disaster, or human suffering — keeps drawing big crowds. In 2024, the Auschwitz-Birkenau Memorial recorded 1.83 million visitors (up ~10% year […]

Mulled wine, twinkly lights—and millions of trips. Strasbourg’s Christmas market drew 3.4 million visitors in 2024 (up from 3.3m in 2023), while Vienna’s flagship Rathausplatz market counted 3.3 million the […]

Private jet travel is having another active year. In the first half of 2025, global business-jet departures were up ~3–4% year over year, led by gains in North America and […]