Thailand continues to shine as one of the world’s most beloved travel destinations — known for its golden temples, turquoise beaches, flavorful cuisine, and friendly people.
In 2024, the country welcomed 35 million international tourists, up from 28 million in 2023, bringing it close to the pre-pandemic record of 39.9 million in 2019.
The Thai government projects that 2025 will exceed 40 million visitors, confirming Thailand as Asia’s second-most visited country, after China.
Key stats: Thailand Tourism
- 35.3 million international visitors in 2024 — Thailand firmly re-established itself as one of the world’s top travel destinations.
- Tourists spent between 1.66 and 1.8 trillion baht in 2024, signaling a powerful tourism rebound.
- The biggest visitor markets were China (6.7 M), Malaysia (4.9 M), and India (2.1 M) — Asia continues to drive Thai tourism.
- 2023 saw 28.2 million arrivals and 1 trillion baht in revenue, marking a strong post-pandemic recovery.
- Hotel prices are soaring: up 42% in 2023 and another 34% in early 2024 — good news for the hospitality sector.
- Early 2025 shows mixed signals: visitor numbers dipped (~–2.7%) but total revenue kept rising (+1%).
- From Jan to Aug 2025, Thailand attracted 20.2 million visitors and earned 937.6 billion baht, keeping the momentum alive.
💡 Expert Insight — Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT)
“Recognising 2025 as another challenging year, TAT will be putting our best efforts into driving demand and shaping supply to accelerate Thailand’s tourism ecosystem.”
How Many Tourists Visit Thailand Each Year?
Thailand received 35 million international arrivals in 2024, a strong post-pandemic rebound and a sign of continued confidence.
| Year | International Visitors | Change |
|---|---|---|
| 2019 | 39.9M | Pre-pandemic record |
| 2020 | 6.7M | COVID impact |
| 2021 | <500K | Borders mostly closed |
| 2022 | 11.2M | Reopening |
| 2023 | 28.0M | Strong rebound |
| 2024 | 35.0M | +25% YoY |
| 2025 (forecast) | 40.0M+ | Record expected |
💡 Expert Insight — Srettha Thavisin, Prime Minister of Thailand
“Tourism is the engine of our economy, and we’re committed to removing barriers like visa restrictions and flight shortages to welcome more global travelers.”
How Many Tourists Visit Thailand Each Day?
Thailand now welcomes between 95,000 and 100,000 visitors per day on average.
During peak months (December–March), arrivals can exceed 120,000 daily, mainly through Bangkok, Phuket, and Chiang Mai airports.
How Much Do Visitors Spend in Thailand?
Tourism revenue in 2024 reached about USD 62 billion (2.25 trillion baht), representing around 17% of GDP.
- International tourists: USD 52 billion
- Domestic tourism: USD 10 billion
- Average daily spend: USD 175
- Top spenders: Visitors from China, Russia, and South Korea
💡 Expert Insight — Tanes Petsuwan, Deputy Governor of TAT
“Our marketing strategy now targets longer stays and higher spending per visitor through wellness, cultural, and eco-tourism experiences.”
Which Countries Visit Thailand the Most?
China reclaimed the top spot in 2024, followed by Malaysia, South Korea, and Russia.
| Country | Visitors (2024 est.) | Share |
|---|---|---|
| 🇨🇳 China | ~7.0M | ~20% |
| 🇲🇾 Malaysia | ~4.5M | ~13% |
| 🇰🇷 South Korea | ~2.1M | ~6% |
| 🇷🇺 Russia | ~1.7M | ~5% |
| 🇮🇳 India | ~1.6M | ~4.5% |
| 🇺🇸 United States | ~1.3M | ~3.7% |
| 🇯🇵 Japan | ~1.1M | ~3% |
| 🇬🇧 United Kingdom | ~1.0M | ~2.8% |
| 🇩🇪 Germany | ~0.9M | ~2.5% |
| 🇫🇷 France | ~0.8M | ~2.3% |
What Are the Most Visited Attractions in Thailand?
Thailand’s mix of culture, nature, and entertainment keeps millions returning every year.
| Attraction | Annual Visitors (est.) | Notes |
|---|---|---|
| Bangkok’s Grand Palace | ~8M | Cultural icon |
| Wat Pho (Reclining Buddha) | ~6M | Historic temple |
| Phuket Beaches | ~10M | Island paradise |
| Chiang Mai Old City | ~5M | Northern heritage |
| Ayutthaya Historical Park | ~4M | UNESCO site |
| Pattaya Walking Street | ~7M | Nightlife |
| Floating Markets (Damnoen Saduak) | ~3M | Traditional |
| Railay Beach (Krabi) | ~2M | Scenic cliffs |
| Phi Phi Islands | ~3.5M | Day trip hotspot |
| Chatuchak Market (Bangkok) | ~4M | Shopping landmark |
When Is the Best Time to Visit Thailand? (Seasonality)
Thailand’s dry season is peak travel time, but each season offers unique experiences.
| Season | Trend | Notes |
|---|---|---|
| Cool Season (Nov–Feb) | Peak | Best weather, festivals |
| Hot Season (Mar–May) | Moderate | Songkran celebrations |
| Rainy Season (Jun–Oct) | Low–Moderate | Fewer crowds, lush scenery |
What Are the Biggest Events Attracting Tourists to Thailand?
Festivals, sports, and cultural celebrations bring millions of visitors annually.
| Event | Visitors (est.) | Notes |
|---|---|---|
| Songkran (Thai New Year, Apr) | ~1.5M | Water festival |
| Loy Krathong (Nov) | ~800K | Lantern festival |
| Phuket Vegetarian Festival (Oct) | ~300K | Spiritual event |
| Bangkok Marathon (Nov) | ~50K | Sports tourism |
| Pattaya Music Festival (Mar) | ~200K | Coastal concerts |
| Chiang Mai Flower Festival (Feb) | ~400K | Cultural event |
How Much Money Does Thailand Make From Tourism?
Tourism generated about USD 62 billion in 2024 — nearly 17% of Thailand’s GDP — employing around 8 million people.
Government forecasts aim for USD 70 billion in 2025 via expanded air connectivity, visa-free entry programs, and digital marketing initiatives.
💡 Expert Insight — Thapanee Kiatphaibool, TAT Governor
“This joint strategy reflects TAT’s vision of 360-degree partnerships, bringing together government, industry, and communities to drive tourism forward. By raising standards, fostering innovation, and aligning investment with sustainability, we aim to strengthen Thailand’s competitiveness and reinforce its position as a leading global destination.”
Which Cities and Regions in Thailand Are Most Popular?
| City / Region | Visitors (2024 est.) | Highlights |
|---|---|---|
| 🇹🇭 Bangkok | ~22M | Temples, nightlife, shopping |
| 🇹🇭 Phuket | ~10M | Beaches, diving, resorts |
| 🇹🇭 Chiang Mai | ~6M | Culture, nature |
| 🇹🇭 Pattaya | ~5M | Entertainment & beaches |
| 🇹🇭 Krabi | ~4M | Islands, limestone cliffs |
| 🇹🇭 Hua Hin | ~2M | Royal seaside retreat |
| 🇹🇭 Koh Samui | ~1.5M | Luxury island |
| 🇹🇭 Ayutthaya | ~1.2M | Ancient temples |
💡 Expert Insight — Thapanee Kiatphaibool, TAT Governor
“Thailand’s journey forward is powered by tourism, not only as an economic engine but also as a cultural force.”
“We are diversifying beyond Bangkok and Phuket to promote secondary destinations like Chiang Rai, Nan, and Trang — creating a more sustainable and evenly distributed tourism economy.”
FAQ – Thailand Tourism Insights
How many tourists visit Thailand yearly?
About 35 million in 2024, with 40 million+ expected in 2025.
What is Thailand’s tourism revenue?
USD 62 billion in 2024, ≈17% of GDP.
Which country sends the most tourists to Thailand?
China, followed by Malaysia and South Korea.
When is the best time to visit Thailand?
November – February (cool, dry season).
Which Thai city is most visited?
Bangkok, with ~22 million visitors.
What’s Thailand’s tourism goal for 2025?
Over 40 million arrivals and USD 70 billion in revenue.
Sources
- Tourism Authority of Thailand (TAT) — Thailand Unveils Joint Tourism Strategy with Industry Leaders (Oct 2025)
- Tourism Authority of Thailand (TAT) — TAT’s Marketing Plan 2025 – Amazing Thailand Grand Tourism Year
- Reuters — Thailand Targets 40 Million Tourists in 2025
- Bangkok Post — Thailand Tourism Economy & Revenue Reports
- TTR Weekly — TAT Inspires “Tourism Reimagined” (Aug 2025)
- UNWTO / World Tourism Organization — International Tourist Arrivals by Country
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