Orlando, Florida, remains one of the premier tourist destinations in the United States.
In 2024, Orlando recorded 75.33 million visitors, an increase of 1.8% compared to 2023. Domestic visitation grew by 1.4%, while international visitation rose by 5.9%.
The industry generated a total economic impact of about $94.5 billion, with $59.9 billion of that being direct visitor spending.
Key stats: Orlando Tourism
- Orlando drew 75.33 million visitors in 2024, setting a new record for the region.
- Domestic visitors made up the bulk (≈69 million), while 6.5 million came from abroad, with international visitation rising ~6%.
- Top foreign sources: Canada, UK, Brazil, Mexico, and Colombia.
- Orlando has over 130,000 hotel rooms, with hotels averaging 71.6% occupancy and room rates around $195/night.
- Over 34 million hotel room nights were demanded in 2024.
- Leisure travelers spent ~$1,070 per person per trip on average; overseas visitors stay longer (~8.3 nights) and spend similarly per trip.
- Tourism supports about 468,000 jobs in Central Florida.
- Visitors generated $59.9 billion in direct spending and contributed $6.7 billion in state and local taxes.
- The Orange County Convention Center also had a standout year: 172 events, nearly 1.75 million attendees.
How Many Tourists Visit Orlando Each Year?
Orlando welcomes over 75 million tourists each year, making it the most visited destination in the U.S. In 2024, the city attracted about 75.33 million visitors, continuing steady year-on-year growth.
- 2022: Orlando recovering strongly after the pandemic.
- 2023: ~74.01 million visitors.
- 2024: ~75.33 million visitors (+1.8% YoY).
This makes Orlando the most visited destination in the U.S. by number of visitors.
💡 Casandra Matej — President & CEO, Visit Orlando
“Visitor mix is evolving, with significant increases in international travel in 2024. We continue to focus on welcoming millions of visitors each year in ways that support local businesses, create jobs, and sustain Orlando’s appeal globally.”
How Many Tourists Visit Orlando Each Day?
On average, Orlando hosts around 206,000 tourists per day. During peak seasons and conventions, daily numbers can exceed 250,000 visitors.
With 75.33 million visitors in 2024, Orlando averaged about 206,000 visitors per day across the year.
- Peak seasons (summer, spring break, winter holidays): often 250,000+ daily visitors.
- Shoulder seasons (spring & fall, outside holidays): typically 150,000–180,000 daily visitors.
- Convention periods: the Orange County Convention Center alone adds tens of thousands of daily visitors, pushing totals even higher.
This constant flow illustrates Orlando’s unique position as a global tourism powerhouse.
How Much Do Tourists Spend in Orlando / Central Florida?
Tourists in Orlando spend nearly $60 billion directly each year. Including indirect and induced effects, the total economic impact reaches about $94.5 billion.
- Direct visitor spending 2024: $59.9 billion
- Total economic impact: $94.5 billion (direct + indirect + induced)
- Jobs supported by tourism: ~468,000 in 2024
- Tax revenue generated: ~$12 billion (federal, state, local combined)
Tourism is Orlando’s economic engine, with spending spread across lodging, dining, attractions, transportation, shopping, and conventions.
💡 Adam Sacks — President, Tourism Economics
“Direct visitor spending for Central Florida in 2024 reached nearly $60 billion, and when you factor in indirect and induced impacts, the region saw an economic impact of $94.5 billion. That scale underscores how central tourism is to Orlando’s economy.”
Which Countries Visit Orlando the Most?
Orlando’s largest international source markets are Canada, the UK, Brazil, Mexico, and Colombia. These markets together bring millions of international visitors to the city each year.
| Country / Market | Visitors (2024 est.) | Year-over-year trend |
|---|---|---|
| 🇨🇦 Canada | ~1.29M | +2.7% (record high) |
| 🇬🇧 UK | ~0.91M | +3.5% |
| 🇧🇷 Brazil | ~0.70M | +0.2% |
| 🇲🇽 Mexico | ~0.44M | +1.5% |
| 🇨🇴 Colombia | ~0.34M | +13.6% |
The majority of Orlando’s visitors remain domestic, but international markets are rebounding strongly.
When Is the Best Time to Visit Orlando? (Seasonality & Length of Stay)
The best times to visit Orlando are spring and fall for lighter crowds, while summer and holiday seasons bring peak visitation. Visitors tend to stay about 3 nights domestically or more than 8 nights if arriving from overseas.
- Average length of stay
- Domestic leisure visitors: ~3.1 nights
- Overseas visitors: ~8.3 nights
- Seasonality
- Peak: June–August, Spring Break, Thanksgiving & Christmas holidays
- Shoulder: March–April (non-spring break), September–October, early December
- Low: January–February (excluding conventions), late August, early fall weekdays
What Are Orlando’s Most Visited Attractions?
Orlando’s most visited attractions include Walt Disney World, Universal Orlando, and SeaWorld. In addition, the Orange County Convention Center and shopping, dining, and recreation options contribute heavily to tourism.
| Attraction / Type | Notes |
|---|---|
| Walt Disney World Resort | Flagship attraction with four theme parks and resorts |
| Universal Orlando Resort | Universal Studios, Islands of Adventure, Volcano Bay |
| SeaWorld Orlando | Marine park & rides |
| Orange County Convention Center | 2nd largest convention center in the U.S. |
| Shopping, dining & outdoor recreation | Complement the theme park experience |
Hotels & Lodging Snapshot
Orlando offers one of the largest hotel inventories in the U.S., with more than 130,000 rooms. Hotels maintain healthy occupancy rates and high daily rates compared to many U.S. destinations.
- Hotel room inventory: ~130,464 rooms
- Average Daily Rate (ADR): ~$194.81
- Average occupancy: ~71.6%
- Room nights demanded: ~34.3 million nights sold
Key Challenges & Sustainability Concerns
Orlando’s tourism growth comes with challenges including infrastructure strain, seasonality peaks, and sustainability issues. Balancing record visitation with resident quality of life is a growing priority.
- Dependence on theme parks → sensitive to travel costs, weather, and global economic shifts
- Infrastructure pressure during peak months (traffic, lodging, staffing)
- Rising competition from other U.S. and global destinations
- Ongoing need to balance visitor growth with quality of life for residents
- Sustainability: waste management, water/energy use, and crowding at attractions
FAQ – Orlando Tourism Insights
How many tourists visited Orlando in 2024?
~75.33 million visitors (record high).
How many tourists visit Orlando per day?
On average ~206,000 daily, peaking above 250,000 in summer and holidays.
How much do tourists spend in Orlando?
Direct spending ~$59.9B, total ~$94.5B.
Which international markets are biggest for Orlando?
Canada, UK, Brazil, Mexico, Colombia.
What is the average stay length?
3.1 nights (domestic) vs 8.3 nights (international).
What are Orlando’s main challenges?
Managing growth, infrastructure strain, and sustainability.
Sources
- Visit Orlando — Orlando Welcomed 75.33 Million Visitors in 2024
- Visit Orlando — Orlando Market Indicators – Visitor Volume & Lodging
- Experience Kissimmee / Tourism Economics — Central Florida’s Tourism Economic Impact 2024
- Florida Politics — Orlando tourism gains and spending
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