Mallorca, the crown jewel of Spain’s Balearic Islands, continues to thrive as one of Europe’s top Mediterranean destinations.
In 2024, the Balearic Islands welcomed a record 18.7 million tourists, with Mallorca accounting for around 13.4 million visitors — a 7.3% year-on-year increase.
This growth has been accompanied by record spending, averaging €218 per day in June 2025.
Yet alongside success, challenges around sustainability, overtourism, and changing visitor behavior remain front and center.
Key stats: Mallorca Tourism
- 15.3 million international visitors in 2024 came to the Balearic Islands — highlighting that Mallorca remains one of Spain’s top holiday destinations.
- In 2023, Mallorca hosted 12.5 million tourists (domestic + international), exceeding pre-pandemic figures.
- Despite market fluctuations, by July 2025 travellers in Mallorca had spent €12.97 billion, a nearly 5% jump year-over-year.
- Hotels were buzzing in summer: July 2025 occupancy stood at ~89%, just below July 2024’s ~93%.
- Palma-Calvià lit up the weekends with weekend occupancy over 84%, one of the highest in the islands.
- Though seasonal, average occupancy across the Balearics hit 66.1% in June 2025, gaining over 1.5 points compared to last year.
- Mallorca handled massive flows: ~1,327 tourists per 100 inhabitants in 2023, plus ~1.1 million cruise visitors docking in the same year.
- Peak human pressure in August 2024 swelled to ~2.08 million people in the islands on a given day, versus ~1.23 million resident population — that’s nearly two people for every three residents.
How Many Tourists Visit Mallorca Each Year?
Mallorca received approximately 13.4 million visitors in 2024, a 7.3% increase compared to 2023.
- 2019 (pre-pandemic): ~11.6 million visitors
- 2022: ~11.4 million visitors
- 2023: ~12.48 million visitors
- 2024: ~13.4 million visitors (record high)
The Balearic Islands as a whole hosted 18.7 million tourists in 2024, setting an all-time record.
How Much Do Tourists Spend in Mallorca?
In the first half of 2025, international visitors spent about €7.79 billion in the Balearic Islands, up 6.5% from the same period in 2024.
- Total spending in June 2025: €2.83 billion (+2.9% YoY)
- Average daily spend: €218 (+5% YoY)
- Average spend per visitor in June 2025: ~€1,251
- Average stay: 5.73 days
Spending levels highlight Mallorca’s appeal to both luxury and mid-market travelers, while showing a trend toward shorter stays but higher daily expenditures.
Which Countries Visit Mallorca the Most?
Germany and the United Kingdom dominate Mallorca’s inbound tourism, with France and domestic Spain also playing important roles.
| Country | Visitors (2024 est.) | Notes |
|---|---|---|
| 🇩🇪 Germany | ~5.03M | Largest source market (+9.1% YoY) |
| 🇬🇧 United Kingdom | ~3.58M | Slight decline (~-3.2% YoY) |
| 🇪🇸 Spain (domestic) | ~1.8M | Key national market |
| 🇫🇷 France | ~1.12M | +14.8% YoY growth |
| 🇮🇹 Italy | ~0.9M | Strong summer arrivals |
| 🇳🇱 Netherlands | ~0.6M | Consistent share |
| 🇨🇭 Switzerland | ~0.5M | High-spend niche |
| 🇸🇪 Sweden | ~0.4M | Strong Scandinavian presence |
| 🇧🇪 Belgium | ~0.35M | Steady demand |
| 🌍 Other markets | ~2M | Including North America (fastest-growing) |
When Is the Best Time to Visit Mallorca? (Seasonality)
Mallorca is a year-round destination, but peak months remain summer (June–August), with shoulder seasons gaining popularity.
| Month (2025) | Visitors (approx.) | Notes |
|---|---|---|
| May 2025 | ~1.6M | Shoulder season, growing demand |
| June 2025 | ~2.26M | Record month (+3% YoY) |
| July 2025 | ~2.0M+ | Peak of summer |
| August 2025 | ~2.0M | High saturation |
| September 2025 | ~1.7M | Post-summer dip, still busy |
| Winter months | <1M/month | Lower volumes but domestic tourism supports demand |
What Are Mallorca’s Most Visited Attractions?
Mallorca combines culture, beaches, and nature, making its attractions diverse and widely appealing.
| Attraction | Annual Visitors (est.) | Notes |
|---|---|---|
| Palma Cathedral (La Seu) | 1M+ | Gothic landmark |
| Palma Aquarium | ~400K | Family-friendly |
| Serra de Tramuntana | N/A | UNESCO World Heritage |
| Caves of Drach / Caves dels Hams | ~1M+ combined | Natural wonders |
| Alcúdia beaches | Millions | Among busiest resort areas |
| Cala d’Or & Cala Millor | Millions | Popular coastal towns |
| Sóller & Port de Sóller | N/A | Historic & cultural hotspot |
| Western Water Park (Magaluf) | ~200K+ | Leisure attraction |
| Museum Es Baluard (Palma) | ~150K | Contemporary art |
| Mallorca’s vineyards & wineries | Growing | Rising wine tourism |
Hotels Snapshot (2024/25)
Mallorca’s hotels are seeing near-record occupancy, supported by higher rates.
- Accommodation capacity (2024): ~309,700 hotel/tourism beds + 103,900 vacation rentals
- Hotel occupancy (2024 avg.): ~83.6% (some areas higher in peak season)
- ADR (Average Daily Rate): ~€141.70
- Luxury segment: Strong growth, with high-spend travelers offsetting declines in volume from some markets
Key Challenges & Sustainability Concerns
- Mallorca recorded 1,327 tourists per 100 inhabitants in 2023 — highlighting overtourism concerns.
- Forecasts suggest up to 28.5 million annual visitors to the Balearics by 2050 if current growth trends continue.
- Rising pressure on housing, infrastructure, and water supply has triggered stricter rules on tourist rentals and traffic management (e.g., Sóller restricting tourist cars in historic centers).
- Calls for regenerative tourism models are becoming louder, with sustainability reports urging stronger transparency and local engagement.
💡 Gabriel Escarrer — President of Exceltur & CEO of Meliá Hotels International
“Tourist spending in the Balearic Islands has increased by 4% so far in 2025, reflecting improvements over the previous year, although with differences across zones. Destinations more dependent on German tourism have been the most affected.”
💡 Estrella Díaz — Sustainable Tourism Advocate (Balearics)
“The Balearic Islands have the resources and talent to be a benchmark in sustainable tourism, but they must intensify efforts and move toward a regenerative model that inspires other destinations.”
FAQ – Mallorca Tourism Insights
How many tourists visited Mallorca in 2024?
Mallorca hosted around 13.4 million tourists in 2024, a record high.
How much do tourists spend in Mallorca?
In June 2025 alone, tourists spent €2.83 billion, with an average of €218 per day.
Which countries send the most tourists to Mallorca?
Germany is the largest source market, followed by the UK, Spain, and France.
When is the best time to visit Mallorca?
May and September are ideal for fewer crowds and pleasant weather, while July and August remain peak but crowded.
What are Mallorca’s main challenges as a destination?
Overtourism, sustainability pressures, and housing affordability remain the key issues shaping Mallorca’s tourism policy.
Sources
- Cadena SER — Balearic Islands close 2024 with record 18.7M tourists (Mallorca ~13.4M)
- Ultima Hora — Mallorca growth 2024 (+7.3% YoY)
- Mallorca Diario — International visitor spending H1 2025 (€7.79B; daily spend €218; avg stay 5.73 days)
- Economía de Mallorca — June 2025 record: 2.26M visitors; €2.83B spending
- EFE Verde — Tourism pressure report: Balearics could exceed 28.5M visitors by 2050
- Majorca Daily Bulletin — Estrella Díaz on sustainability and regenerative tourism
- Cadena SER (Exceltur) — Gabriel Escarrer on tourist spending growth (Exceltur, 2025)
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