Las Vegas isn’t just the gambling capital of the United States — it’s one of the top 10 most visited cities in the world and consistently among the top 3 in the U.S., alongside New York and Orlando.
In 2024, the city welcomed 41.7 million visitors, a number that puts it nearly on par with entire countries like Greece or Switzerland in terms of annual arrivals.
The most popular attraction remains The Strip, a 4.2-mile stretch of casinos, hotels, and neon spectacles that sees an estimated 40 million pedestrians each year — making it one of the busiest tourist corridors on the planet.
How Many Tourists Visit Las Vegas Each Year?
Las Vegas has long drawn crowds of over 40 million visitors annually. In 2024, the city welcomed 41.7 million tourists, returning to pre-pandemic levels.
Conventions are a huge driver — with 6 million attendees in 2024 alone. On average, Las Vegas hosts 3–3.7 million visitors per month, with March and October among the busiest periods.
How Much Do Visitors Spend in Las Vegas?
Visitors put their money to work: in 2024, total spending reached an all-time high of $55.1 billion, up 7% year-over-year.
Factoring in the broader ecosystem, Las Vegas tourism generated a staggering $87.7 billion in total economic impact.
Average daily hotel rates climbed to $193.16, proving that demand remains strong despite global travel slowdowns.
Which Countries Visit Las Vegas the Most?
While Las Vegas is powered mainly by domestic tourism, international visitors remain key to its global appeal.
The United States accounts for around 80% of total visitors, but Canada and Mexico consistently top the foreign arrivals chart.
Across the Atlantic, the UK, Germany, and France send steady flows of tourists, while Asian markets like Japan and China are rebounding after pandemic-era lows.
| Country | Share of Visitors |
|---|---|
| 🇺🇸 United States | ~80% (domestic market) |
| 🇨🇦 Canada | ~10% |
| 🇲🇽 Mexico | ~8% |
| 🇬🇧 United Kingdom | ~5% |
| 🇩🇪 Germany | ~3% |
| 🇫🇷 France | ~2% |
| 🇯🇵 Japan | ~2% |
| 🇨🇳 China | ~1.5% |
| 🇧🇷 Brazil | ~1% |
| 🇦🇺 Australia | ~1% |
What Are Las Vegas’s Most Visited Attractions?
The Strip is the undisputed centerpiece, drawing tens of millions annually. But individual attractions also rank among the most visited in the U.S.
The Bellagio Fountains and Fremont Street Experience each attract more than 20 million visitors, while newer venues like the Sphere are rapidly becoming must-sees.
Beyond casinos, cultural spots like the Mob Museum and Neon Museum highlight Vegas’s unique history.
| Attraction | Annual Visitors |
|---|---|
| The Strip | ~40M (pedestrian traffic) |
| Bellagio Fountains | ~20M |
| Fremont Street Experience | ~23M |
| The Sphere | ~5M (est. 2024–25) |
| Caesars Palace | ~4M |
| Venetian & Grand Canal Shoppes | ~3M |
| High Roller Observation Wheel | ~2.5M |
| The Mob Museum | ~1.4M |
| Neon Museum | ~1.2M |
| Red Rock Canyon (day trips) | ~3M |
When Is the Best Time to Visit Las Vegas? (Seasonality)
Tourism in Las Vegas runs year-round, but visitor flows spike around conventions, sporting events, and holidays.
March, April, and October are peak months thanks to spring break, March Madness, and fall conventions.
Summer months bring consistent crowds despite the desert heat, while December is boosted by holiday travel and New Year’s Eve.
| Month | Visitors (Approx.) | Notes |
|---|---|---|
| January | ~3.1M | CES convention + NFL playoffs |
| February | ~3.2M | Super Bowl, Valentine’s getaways |
| March | ~3.7M | NCAA March Madness + spring break |
| April | ~3.5M | Convention season peak |
| May | ~3.4M | Pre-summer travel |
| June | ~3.3M | Summer tourism |
| July | ~3.4M | 4th of July + family trips |
| August | ~3.2M | Hot weather, but steady |
| September | ~3.3M | F1 prep + conventions |
| October | ~3.6M | Halloween, concerts, conventions |
| November | ~3.2M | Thanksgiving travel |
| December | ~3.3M | Christmas & New Year’s Eve |
What Are the Biggest Events Attracting Tourists to Las Vegas?
In recent years, Vegas has transformed into a global sports and entertainment hub.
Over 2 million visitors now attend sporting events annually, including NFL, NHL, and F1 races. Mega-events like the Super Bowl and the Las Vegas Grand Prix attract worldwide audiences, while traditional conventions such as CES remain top economic drivers.
- CES (Consumer Electronics Show) – over 130,000 attendees annually.
- Super Bowl LVIII (2024) – drew over 330,000 visitors in one weekend.
- Las Vegas Grand Prix (F1) – attracted over 300,000 fans in 2023 debut.
- NHL + NFL regular season games – Raiders and Golden Knights boost visitation by hundreds of thousands yearly.
What’s the Economic Impact of Tourism in Las Vegas?
Tourism is the lifeblood of Las Vegas, supporting:
- 150,000 hotel rooms, among the highest in the world.
- 83.6% hotel occupancy rate in 2024.
- $193.16 average daily room rate (ADR).
- $87.7 billion total economic impact, making Las Vegas one of the most tourism-dependent cities globally.
What Challenges Does Las Vegas Face in Tourism?
Despite strong spending numbers, 2025 started with worrying signs.
- June 2025 visitation dropped 11.3% year-over-year.
- International arrivals fell 13%, with declines from Canada and Mexico.
- Hotel occupancy dipped nearly 15%, a sharp reversal from 2024 highs.
- Analysts and unions cite political and immigration policy uncertainty as factors impacting foreign travel demand.
FAQ – Las Vegas Tourism Insights
How many tourists visit Las Vegas annually?
About 41.7 million in 2024.
How much do visitors spend?
In 2024, spending totaled $55.1 billion, with a broader economic impact of $87.7 billion.
What is the most visited attraction in Las Vegas?
The Strip, with ~40 million pedestrian visitors annually.
When is the busiest month?
March, with ~3.7 million visitors.
Is tourism declining?
Yes — June 2025 saw an 11% year-over-year drop in visitors.
Has tourism dropped in Las Vegas?
Yes. While 2024 ended strong with 41.7 million visitors, June 2025 showed an 11% year-over-year decline, driven by fewer international travelers and weaker hotel occupancy.
Where does Las Vegas rank in tourism?
Las Vegas consistently ranks among the top 10 most visited U.S. cities, often competing with New York and Orlando for the top spots in leisure and convention travel.
Is Las Vegas growing or shrinking?
Long-term, Las Vegas has been growing steadily, with record visitor spending in 2024. But recent data in 2025 shows a temporary downturn, raising concerns about short-term momentum.
Why is Vegas called Sin City?
The nickname “Sin City” comes from Las Vegas’s reputation for gambling, nightlife, and adult entertainment, which became iconic during the mid-20th century casino boom.
Does Las Vegas rely on tourism?
Absolutely. Tourism is the backbone of the economy, supporting ~150,000 hotel rooms, generating $55.1 billion in visitor spending and $87.7 billion in total economic impact in 2024.
Is Vegas always crowded?
Yes, relatively. On average, 3–3.7 million people visit each month. Peak times include March, April, and October, while summer months remain busy despite extreme desert heat.
Who made Las Vegas famous?
Las Vegas rose to fame thanks to mob-linked casinos in the 1940s–60s, entertainers like Frank Sinatra and the Rat Pack, and later mega-resorts built by visionaries like Steve Wynn.
What are Las Vegas residents called?
Residents of Las Vegas are called Las Vegans.
Why do so many Asians come to Vegas?
Las Vegas is a major hub for Asian high-stakes gambling tourism, and cultural marketing has long targeted visitors from Japan, China, and Southeast Asia. Many airlines offer direct connections, and baccarat (a game popular in Asia) is a Strip staple.
What is the average age of people who visit Las Vegas?
According to visitor surveys, the average age is around 43 years old, though conventions attract slightly older demographics and music festivals bring in younger crowds.
How much money does Las Vegas make a year from tourism?
In 2024, Las Vegas tourism generated $55.1 billion in direct visitor spending and $87.7 billion in overall economic impact, making it one of the most tourism-dependent cities in the world.
Sources
- LVCVA — Las Vegas Convention and Visitors Authority Research
- Road Genius — Las Vegas Tourism Statistics
- CDC Gaming — Las Vegas Tourism Hit Record Levels of Spending in 2024
- Forbes — Las Vegas Still Good to Go Despite Down Visitation Numbers
- AP News — Las Vegas Emerges as Sports Capital
- TIME — An Empty Strip And Fewer Tips: Is Las Vegas In Trouble?
- The Guardian — Immigration Crackdown Causing ‘Trump Slump’ in Las Vegas Tourism, Unions Say
- Vogue Business — Setting Up Shop in Las Vegas
- Wikipedia — Fountains of Bellagio
- Wikipedia — Fremont Street Experience
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