30+ Bleisure Travel Statistics (2025 Edition)

Bleisure travel – the blending of business and leisure trips – has become one of the fastest-growing travel trends worldwide.

Today, 60% of U.S. business travelers extend their trips for leisure, accounting for more than 243 million journeys each year.

On a global scale, the bleisure market was already worth $315.3 billion in 2022 and is projected to more than double in the next decade.

With more professionals seeking to balance work with personal experiences, this market is expanding at an astonishing pace. Below, we break down the most up-to-date bleisure travel statistics and trends for 2025.

Top Bleisure Travel Stats – Editor’s Picks

• 60% of U.S. business travelers extend work trips for leisure, representing over 243 million trips annually.
• The global bleisure market was worth $315.3 billion in 2022 and is forecast to surpass $731.4 billion by 2032 (8.9% CAGR).
• Alternative estimates project the market at $685.2 billion in 2024, reaching $1.71 trillion by 2032, with Europe holding 32% share.
• 83% of business travelers report taking at least one bleisure trip.
• In the UK, 56% of business trips turn into bleisure travel.
• 66% of corporate travelers globally add leisure time to work trips.
• Between 2016 and 2018, the U.S. saw a 40% increase in bleisure travel.
• 84% of American travelers in 2023 said they participated in bleisure travel.
• The bleisure market is projected to grow 500% by 2033.

How Fast Is Bleisure Travel Growing?

The growth of bleisure is nothing short of remarkable. Once seen as a perk for executives, it is now a mainstream phenomenon across industries and regions.

• 405 million extended business trips are taken in the U.S. annually, with nearly 243 million including leisure activities. [Dataset]
• The bleisure market is expected to more than double in value between 2022 and 2032.
• Other forecasts suggest growth from $394.1 billion in 2023 to $671.2 billion by 2029 at 9.3% CAGR.
• In just two years (2016–2018), bleisure trips in the U.S. jumped by 40%, signaling rapid adoption.
• Analysts predict explosive growth, with the sector set to expand by 500% over the next decade.

Table: Global Market Growth Forecasts

What Do Traveler Behaviors Tell Us About Bleisure?

Employees are increasingly motivated to make business trips personally rewarding. Several surveys reveal striking behavioral trends:

• 89% of business travelers say they plan to add leisure time to their next work trip.
• 57% of employees admit they choose destinations based on personal appeal when booking business travel.
• 22% of employees would decline a business trip if they couldn’t extend it for leisure.
• 41% of travel managers report more employees requesting to add personal time to work trips.
• 83% of travelers sometimes combine business and leisure, and 42% extend their stays by at least 2 days.
• 79% of bleisure travelers say they engage more in volunteering and community activities.

It enables all of their workforce and their employees to benefit from the productivity of their business demands, but at the same time having their life enriched.

Ginger Taggart

VP at IHG Hotels & Resorts

Table: Trip Duration & Spending

Where Is Bleisure Travel Most Popular?

Bleisure travel adoption differs across markets, but the trend is global:

• In the United States, 60% of business travelers take bleisure trips.
• In the United Kingdom, more than half (56%) of corporate trips include leisure.
• Another survey found that 42% of UK travelers added leisure stays to business trips in 2023.
• Globally, two-thirds (66%) of business travelers extend their stays for personal enjoyment.
• 46% of global full-time and self-employed workers plan to travel for business or bleisure in 2024, with adoption highest in India (65%), UAE (64%), and China (60%).
• 84% of U.S. travelers in 2023 reported engaging in bleisure, showing strong national adoption.

Table: Regional Adoption of Bleisure Travel (2023–2024)

Which Industries Lead in Bleisure Travel?

Bleisure is not limited to a single profession – it cuts across multiple industries:

• 13% of bleisure travelers work in manufacturing.
• 12% are in finance.
• 8% are in healthcare.
• 6% come from education.

This shows that the trend extends far beyond tech or creative industries, affecting the broader global workforce.

Our research shows that an overwhelming majority of bleisure travelers stay at the same place for both the business and leisure portions of their trip. While companies still have a lot to work out when it comes to understanding liability and duty of care implications around bleisure travel, this presents a great opportunity for property managers to provide a memorable experience or encourage travelers to join their loyalty program, both of which will drive returning customers.

Scott Solombrino

COO & Executive Director, GBTA

What Does the Future Hold for Bleisure Travel?

With nearly 500% growth projected by 2033, bleisure travel is moving from trend to permanent fixture in global business culture. The desire to balance work and leisure, combined with flexible work policies, ensures its continued rise.

As companies embrace hybrid and remote models, the boundaries between business and personal travel are expected to blur even further. Bleisure is no longer just a luxury – it is becoming the standard way to travel for millions worldwide.

The continued rise of bleisure is reshaping standards for business travel as professionals look to balance productivity with meaningful, personal experiences.

Gary Steffen

Global Category Head at Hilton

FAQ About Bleisure Travel

What is bleisure travel?
Bleisure travel is the combination of business and leisure during the same trip. Employees extend work travel to include personal time, sightseeing, or relaxation.

Why is bleisure travel becoming popular?
It is driven by flexible work policies, employee well-being priorities, and the desire to make business trips more enjoyable. Studies show 89% of employees intend to add leisure to their next work trip.

Which countries lead in bleisure travel?
The U.S. and UK are leaders, with 60% and 56% of business trips including leisure time, respectively. Globally, about 66% of business travelers extend their stays. India, UAE, and China are also emerging leaders.

What industries participate most in bleisure?
Manufacturing (13%), finance (12%), healthcare (8%), and education (6%) are the top sectors embracing this trend.

How long do bleisure trips usually last?
Most bleisure trips are 2–3 nights (70%), while 17% last 4+ nights, and 12% just 1 night. The average spend per trip is $1,566.

How big will the bleisure travel market get?
Depending on methodology, forecasts range from $671 billion by 2029 to $1.71 trillion by 2032.

Conclusion

Bleisure travel has transformed the way professionals approach business trips. From its massive growth in market value to widespread adoption across industries and countries, it is clear that bleisure is here to stay. For businesses, employees, and the travel industry alike, this trend presents both challenges and opportunities – but above all, it reflects a new era of work-life integration.

Sources

1. Allied Market Research – Bleisure Travel Market by Employee, Age Group, and Industry: Global Opportunity Analysis and Industry Forecast, 2023–2032
2. Fortune Business Insights – Bleisure Travel Market Size, Share & Growth, 2024–2032
3. The Business Research Company – Bleisure Travel Global Market Report 2024
4. Expedia Group – Bleisure Travel Trends Study
5. Skyscanner – The Rise of Bleisure Travel
6. SAP Concur – 2024 Global Business Travel Survey
7. IHG Hotels & Resorts – Bleisure Travel Research UK
8. Navan – Bleisure Travel Statistics: The Latest Data and Insights
9. GBTA – Bleisure Travel Research Insights
10. Hilton – How Bleisure Travel is Reshaping Business Trips
11. Wikipedia – Bleisure Travel
12. TravelPerk – Bleisure Travel Statistics: The Benefits of Combining Business with Leisure
13. New York Post – Most Employees Would Invite Family or a Friend on a Work Trip
14. Cvent – Bleisure Travel: Trends and Opportunities