Amsterdam remains one of Europe’s most iconic destinations — a city where canals, culture, and creativity flow together.
In 2024, the Dutch capital welcomed approximately 19.1 million overnight tourists, rebounding close to pre-pandemic levels.
The Netherlands as a whole attracted around 22.5 million international visitors, with Amsterdam accounting for nearly 85% of them.
Key stats: Amsterdam Tourism
- 22.9 million overnight stays in 2024 — Amsterdam is still growing in sheer volume of nights spent, albeit modestly (+3%).
- Over 15 million day-trippers in 2024 — the city’s day-visitor numbers remain huge and are a major part of the tourism story.
- ~€11,000 generated per resident by tourism in 2024 — that gives a sense of how deeply the industry touches the local economy.
- 8.87 million total visitors in 2023, with ~6.97 million coming from abroad — the international audience is dominant in Amsterdam’s tourism mix.
- Hotel occupancy in 2023 rebounded to ~95% of 2019 levels — the hospitality sector has nearly recovered to its pre-Covid strength.
- Hotel occupancy at ~75.7% in 2024 — while still strong, this lower figure hints at challenges ahead (price pressure, market shifts).
- Noord-Holland (including Amsterdam) welcomed 16+ million overnight guests in 2024 — the region remains the top tourism draw in the Netherlands.
How Many Tourists Visit Amsterdam Each Year?
Amsterdam welcomed around 19.1 million visitors in 2024.
- 2019 (pre-pandemic): 21.7M visitors
- 2020–2021: ~5–7M (due to COVID restrictions)
- 2022: ~15.6M visitors
- 2023: ~18.3M visitors
- 2024: ~19.1M visitors
- 2025 (forecast): 19.5M–20M visitors expected
Amsterdam remains one of the top 5 most visited cities in Europe, alongside London, Paris, Rome, and Barcelona.
How Many Tourists Visit Amsterdam Each Day?
Amsterdam sees roughly 52,000 visitors per day.
On peak summer weekends, this can rise to over 80,000 — putting significant pressure on the city’s infrastructure and leading to recent tourism management initiatives.
How Much Do Visitors Spend in Amsterdam?
Total tourist spending in Amsterdam exceeded €15 billion in 2024.
- International tourists: €9.6B
- Domestic tourists: €5.4B
- Average spend per visitor: €785
- Tourism contribution to GDP: ~6% of Amsterdam’s total economy
Amsterdam’s tourism sector supports approximately 180,000 jobs in hospitality, retail, and transport.
Which Countries Visit Amsterdam the Most?
Most visitors come from neighboring European countries, especially Germany and the UK.
| Country | Visitors (2024 est.) | Share |
|---|---|---|
| 🇩🇪 Germany | ~3.4M | ~18% |
| 🇬🇧 United Kingdom | ~2.8M | ~15% |
| 🇫🇷 France | ~1.7M | ~9% |
| 🇮🇹 Italy | ~1.2M | ~6% |
| 🇪🇸 Spain | ~1.1M | ~6% |
| 🇺🇸 United States | ~1.5M | ~8% |
| 🇧🇪 Belgium | ~1.0M | ~5% |
| 🇨🇭 Switzerland | ~700K | ~4% |
| 🇨🇳 China | ~400K | ~2% |
| 🇨🇦 Canada | ~350K | ~2% |
The top five markets (Germany, UK, France, Italy, Spain) account for more than half of all international visitors to Amsterdam.
What Are the Most Visited Attractions in Amsterdam?
Amsterdam’s most popular attractions blend history, art, and urban culture.
| Attraction | Annual Visitors (est.) | Notes |
|---|---|---|
| Rijksmuseum | ~2.7M | Dutch art & Rembrandt masterpieces |
| Van Gogh Museum | ~2.1M | World’s largest Van Gogh collection |
| Anne Frank House | ~1.3M | Historical museum |
| ARTIS Royal Zoo | ~1.1M | Family favorite |
| Vondelpark | ~10M | Amsterdam’s green heart |
| Canal Cruises | ~3.5M | Most popular paid experience |
| Heineken Experience | ~1.2M | Brewery & museum |
| NEMO Science Museum | ~800K | Interactive family venue |
| A’DAM Lookout | ~700K | Panoramic city view |
| Royal Palace Amsterdam | ~600K | Historic landmark |
When Is the Best Time to Visit Amsterdam? (Seasonality)
Tourism in Amsterdam peaks between April and September, but each season has its charm.
| Season | Trend | Notes |
|---|---|---|
| Spring (Mar–May) | High | Tulip season & festivals |
| Summer (Jun–Aug) | Peak | Warm weather, long days |
| Autumn (Sep–Nov) | Moderate | Fewer crowds, good prices |
| Winter (Dec–Feb) | Low | Christmas markets, museums |
Peak month: July
Quietest month: January
What Are the Biggest Events Attracting Tourists to Amsterdam?
Amsterdam’s events calendar is filled with cultural, artistic, and music festivals.
| Event | Visitors (est.) | Notes |
|---|---|---|
| King’s Day (Apr 27) | ~700K | City-wide street celebration |
| Amsterdam Pride (Aug) | ~500K | Canal parade & equality events |
| Amsterdam Light Festival (Dec–Jan) | ~300K | Illuminated artworks |
| Amsterdam Dance Event (Oct) | ~400K | World’s biggest electronic music festival |
| Tulip Festival (Apr) | ~250K | Blooms across the city |
| Museum Night (Nov) | ~50K | Late-night museum openings |
How Much Money Does Amsterdam Make From Tourism?
Tourism generates roughly €15 billion annually and contributes ~6% to the city’s GDP.
It’s one of the largest economic sectors in Amsterdam, but also one of the most regulated — with policies designed to manage crowds, curb overtourism, and preserve local life.
How Busy Are Amsterdam Hotels?
Hotel occupancy in Amsterdam averaged 81% in 2024.
- Total hotel rooms: ~47,000
- Average daily rate (ADR): €187
- Revenue per available room (RevPAR): €151
- Peak occupancy: July–August (90%+)
Which Neighborhoods in Amsterdam Are Most Popular With Tourists?
Most visitors stay near the canal belt and historic center, but outer districts are gaining traction.
- Centrum (Canal Belt): Historic core, museums, nightlife
- Jordaan: Trendy boutiques, cafés, local charm
- De Pijp: Food, markets, Heineken Experience
- Amsterdam-Noord: A’DAM Tower, creative scene
- Oud-West: Close to Vondelpark, quieter stays
- Zuidas: Business district, modern hotels
FAQ – Amsterdam Tourism Insights
How many tourists visit Amsterdam yearly?
Around 19.1 million in 2024.
Which country visits Amsterdam the most?
Germany, followed by the UK and France.
How much do tourists spend in Amsterdam?
About €15 billion in 2024.
What’s the most visited attraction?
Rijksmuseum, followed closely by the Van Gogh Museum.
When is the best time to visit?
Spring (for tulips) and summer (for events).
How busy are Amsterdam hotels?
Average occupancy ~81% with ADR of €187.
Sources
- NBTC Holland Marketing — Dutch Tourism Figures 2024–2025
- Amsterdam&Partners — Tourism in Amsterdam Report 2024
- Statista — Tourism in Amsterdam – Key Data 2024
- CBS Netherlands — Tourism in the Netherlands Up Again (2024)
- Municipality of Amsterdam — Amsterdam Tourism Vision 2035
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