30+ Vrbo Statistics [2026]

Vrbo, part of Expedia Group, remains one of the world’s leading vacation rental platforms, specializing exclusively in whole-home rentals.

As of 2024–2025, Vrbo continues to grow in both inventory and traveler demand, particularly among families and longer-stay travelers.

The platform now competes head-to-head with Airbnb, but differentiates itself by attracting older, higher-income guests who prefer full-property stays instead of shared accommodation.

Vrbo’s expansion has also been shaped by shifting travel behaviors, including the rise of multi-generational travel, flexible workcation bookings, and demand for premium whole-home rentals.

Key Vrbo Stats

• Vrbo generated an estimated US $3.8 billion in revenue in 2024, accounting for about 28% of its parent company’s total.
• In 2024, Vrbo had roughly 18 million unique visitors and registered ~257 million page views.
• As of recent data, Vrbo claims more than 48 million active monthly users worldwide.
• The majority of Vrbo users skew relatively young: in 2024, 32.6% of users were aged 18–24, and 25.6% were 25–34 years old.
• Among Vrbo’s user base, 62% are female, giving it one of the highest female shares among major travel apps.
• Vrbo remains strongly focused on “whole-home” rentals — its strategy appeals especially to families or larger groups who prefer privacy and space over shared accommodations.
• In 2022, Vrbo noted a 40% year-on-year increase in demand for pet-friendly vacation homes, reflecting growing traveler interest in bringing pets along on trips.
• Booking behavior is shifting: an increasing share of trips listed on Vrbo are shorter stays and multi-unit inventory, diverging slightly from its traditional reputation for longer, family vacations.
• Vrbo’s strength remains especially high in the U.S., where a significant portion of its bookings originate — making it more U.S.-centric than many global competitors.

How Many Travelers Use Vrbo Each Year?

Vrbo does not publish platform-wide annual visitor totals, but Expedia Group reports that vacation rental demand across its brands has reached record levels.

Based on Expedia Group earnings reports and analyst estimates:

• Vrbo supported an estimated 35–40 million annual users in 2023–2024.
• Vacation rental bookings across Expedia brands produced more than $12 billion in gross bookings in 2023.
• Vrbo’s share is believed to be more than half of Expedia Group’s vacation rental business.

Vrbo’s user base skews older than Airbnb, with an average traveler age of 35–55 and higher household income.

How Many Listings Does Vrbo Have?

Vrbo does not disclose exact listing counts globally, but industry research indicates:

• Vrbo has approximately 2 million active listings worldwide.
• Inventory spans over 190 countries.
• The U.S. accounts for more than 60 percent of Vrbo’s total listings.
• Europe represents the second largest region for Vrbo supply, especially France, Italy, Spain, Portugal, and the UK.

AirDNA data suggests Vrbo has fewer total listings than Airbnb but a higher concentration in whole-home, family-oriented properties in suburban or leisure destinations rather than urban city centers.

What Types of Travelers Use Vrbo?

Vrbo’s core user segments include:

Vrbo also reports that its guests spend more per booking than Airbnb guests, due to larger properties and longer average stays.

Which Countries Use Vrbo the Most?

Vrbo is strongest in North America but continues to expand globally.

Expedia Group notes that the United States still makes up the largest share of Vrbo bookings globally.

How Much Do Travelers Spend on Vrbo?

Vrbo guests consistently spend more per booking than Airbnb guests. Industry data indicates:

• Vrbo’s average booking value ranges from $1,200 to $2,000+ depending on season.
• Larger properties (3–5 bedrooms) drive higher revenue per booking.
• U.S. travelers booking Vrbo spend approximately 25 percent more per stay than on Airbnb.
• Premium and luxury Vrbo listings have grown faster than economy segments since 2022.

Vacation rental spending through Expedia Group (including Vrbo) has exceeded pre-pandemic peaks and continues to grow, especially in resort markets and drive-to destinations.

What Are the Most Popular Vrbo Destinations?

Vrbo does not publish exact visitor numbers by destination, but search volume and booking transparency from Expedia reports indicate the following are among the top-performing regions.

Vrbo destinations are typically beach, ski, or family-friendly nature locations rather than urban city apartments.

Vrbo’s Business Performance and Growth

Expedia Group earnings reports highlight:

• Vacation rental revenue (primarily Vrbo) remains one of Expedia’s most profitable segments.
• Post-pandemic leisure demand continues to outperform business travel.
• Vrbo’s long-stay demand increased more than 30 percent since 2020.
• Guests booking 7+ nights represent a growing share of total stays.
• Vrbo continues to attract travelers with higher willingness to pay compared to Airbnb.

Hotels Snapshot Equivalent

Although Vrbo does not operate hotels, the following reflects the short-term rental ecosystem Vrbo contributes to.

• Average U.S. nightly rate for vacation rentals (2024): $284
• Average global occupancy (vacation rentals): ~57 percent
• Vrbo-style whole-home listings average the highest occupancy in Florida, Hawaii, Tennessee, and Colorado.
• Luxury vacation rentals saw revenue growth exceeding 15 percent year-over-year.
• Family-size homes (3+ bedrooms) represent over 50 percent of Vrbo’s inventory.

FAQ – Vrbo Statistics and Traveler Insights

Sources

1. Expedia Group Earnings Reports — Vacation rental performance, Vrbo revenue insights
2. Statista — Vrbo market data, user demographics, and spending
3. AirDNA Market Reports — Vacation rental supply, occupancy, and revenue analytics
4. Short-Term Rental Industry Reports — Vrbo demand patterns, STR trends, and comparisons with Airbnb
5. Travel Weekly / Skift — Expedia Group leadership interviews and Vrbo strategic updates