Tripadvisor remains the world’s most influential travel platform, shaping how hundreds of millions of travelers research destinations, compare hotels, book activities, read reviews, and plan trips.
In 2024–2025, the platform continued to dominate global travel search behavior, hosting more than one billion reviews, attracting hundreds of millions of monthly visitors, and playing a critical role in the tourism economy across nearly every major destination worldwide.
Key TripAdvisor Stats
- TripAdvisor attracts around 294 million unique visitors annually, keeping it among the world’s largest travel platforms.
- The company generated $1.7 billion in revenue in 2023, marking nearly 20% year-over-year growth.
- Users submitted 31.1 million reviews and uploaded 38.1 million photos and videos in the latest reporting year, showing extremely high content activity.
- Mobile dominates TripAdvisor’s traffic, with 62.6% of all visits coming from mobile devices.
- Before booking a hotel, 79% of travelers read between 6 and 12 reviews on TripAdvisor; for restaurants, 58% follow the same habit.
- Visual content plays a major role, 76% of users say photos in reviews strongly influence their booking decisions.
- TripAdvisor hosts listings for about 8 million businesses worldwide, including hotels, restaurants, and attractions.
- Business owners are highly engaged, responding to more than 11 million reviews annually.
- Travelers add content at a rapid pace, hundreds of new reviews and photos are posted every minute.
- Despite growing competition in online travel, TripAdvisor remains one of the most trusted and widely used sources of user-generated travel information.
How Many People Use Tripadvisor?
Tripadvisor attracts approximately 395 million average monthly visitors across all platforms.
- Monthly average users: ~395M
- Annual web and app visitors combined: more than 1.4 billion sessions
- Registered users: over 490 million
Tripadvisor remains one of the most visited travel websites in the world, often appearing in the top search results for hotels, restaurants, and attractions across major markets.
How Many Reviews and Listings Are on Tripadvisor?
Tripadvisor hosts more than 1 billion cumulative reviews, making it the largest collection of traveler-generated content in existence.
- Total reviews: ~1.1 billion
- Total listed businesses: ~8.0 million
- Categories include accommodations, restaurants, vacation rentals, attractions, tour operators, and experiences.
The volume of new content continues to rise each year as travelers increasingly rely on peer-generated insights over brand marketing or traditional guidebooks.
What Types of Businesses Are Listed on Tripadvisor?
Tripadvisor’s 8 million listings include a broad range of tourism-related offerings.
| Category | Listings (approx.) | Notes |
|---|---|---|
| Hotels & accommodations | ~2.3M | Includes hotels, hostels, B&Bs, and boutique stays |
| Restaurants | ~5.0M | The largest category |
| Attractions | ~1.2M | Includes museums, parks, historical sites |
| Vacation rentals | ~900K | Rapidly growing segment |
| Tours & activities | ~300K | Strong growth via Viator integration |
The platform’s structure allows nearly any tourism-related business to appear in user search results, making it a key channel for visibility and reputation management.
How Many Travelers Book via Tripadvisor?
Tripadvisor drives billions of dollars in annual booking value through direct bookings, referrals, and its subsidiary Viator.
- Annual booking influence: estimated $60+ billion in consumer travel spending
- Viator bookings: over 300,000 bookable experiences
- Tripadvisor’s hotel metasearch remains one of the travel industry’s most trusted comparison tools.
The platform’s role has shifted from reviews-only to an end-to-end travel planning and booking ecosystem.
Which Countries Use Tripadvisor the Most?
Tripadvisor’s audience is global, but several countries dominate traffic.
| Country | Share of Traffic (approx.) | Notes |
|---|---|---|
| United States | ~35% | Largest market |
| United Kingdom | ~10% | Strong adoption for hotel comparisons |
| Canada | ~5% | High usage for vacation rentals |
| Australia | ~4% | Particularly for long-haul travel planning |
| Germany | ~4% | Significant restaurant and attraction review volume |
| France | ~4% | Growth in experience bookings |
| Italy | ~3% | Heavy restaurant-review usage |
| Spain | ~3% | Major source of review generation |
| Brazil | ~3% | Rapid growth in mobile searches |
| Rest of World | ~29% | Highly diversified global footprint |
Tripadvisor remains one of the few travel platforms with strong penetration across both Western and emerging markets.
What Are the Most Reviewed Categories on Tripadvisor?
The majority of Tripadvisor reviews fall into a few key categories.
| Category | Share of Total Reviews | Highlights |
|---|---|---|
| Restaurants | ~45% | Fastest-growing category |
| Hotels & Accommodations | ~30% | Historically the core of Tripadvisor |
| Attractions | ~20% | Increased through Viator integration |
| Vacation Rentals | ~5% | Growing with long-stay travel trends |
Restaurant reviews represent nearly half of all Tripadvisor submissions, driven by low barriers to contribution and high user engagement.
Tripadvisor Mobile Usage Statistics
Tripadvisor has become increasingly mobile-driven.
- Over 60% of total traffic comes from mobile devices
- Tripadvisor app downloads: ~500 million cumulative
- Mobile bookings increased significantly, especially for spur-of-the-moment activities via Viator
Mobile-first behavior is strongest among travelers aged 18–35.
Tripadvisor Business Performance Snapshot
Tripadvisor, Inc. continues to hold a major stake in the global travel economy.
- Annual revenue (2024): ~$1.8 billion
- Viator revenue (2024): ~$750 million (fastest-growing business unit)
- Tripadvisor Hotels, Media & Platform revenue: ~$900 million
- Tripadvisor Experiences & Dining revenue: growing at >15% YoY
The company’s diversification strategy, especially through Viator, has significantly transformed its revenue model.
How Influential Is Tripadvisor on Traveler Decision-Making?
Research shows Tripadvisor plays a central role in the planning stage.
- Over 70% of global travelers read Tripadvisor reviews during trip planning
- 79% are more likely to book a hotel with a higher Tripadvisor rating
- Businesses with a rating increase of 1 star can see a revenue uplift of 10–20%
These trends underscore Tripadvisor’s power in reputation management and conversion influence.
FAQ – Tripadvisor Statistics and Usage Trends
How many users does Tripadvisor have?
Tripadvisor has approximately 395 million monthly visitors and over 490 million registered users.
How many reviews are on Tripadvisor?
There are more than 1.1 billion user-generated reviews across hotels, restaurants, attractions, rentals, and tours.
How many businesses are listed on Tripadvisor?
Approximately 8 million listings worldwide.
Which country uses Tripadvisor the most?
The United States is the largest market, contributing roughly one-third of total traffic.
How big is Tripadvisor’s economic impact?
Tripadvisor influences over $60 billion in annual travel spending globally.
Is Tripadvisor still relevant in 2025?
Yes. With billions of reviews and strong dominance in hotel and experience research, Tripadvisor remains one of the most influential travel platforms worldwide.
Sources
- Tripadvisor Investor Relations — Annual Reports, User Metrics, Financial Performance
- Tripadvisor Press Center — Global user statistics and review counts
- Statista — Traffic, demographics, and usage data
- Similarweb — Traffic breakdown by country and device
- TechCrunch / Skift — Industry reports on Tripadvisor, Viator, and online travel trends
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