Skyscanner is one of the most widely used travel search platforms.

The company says more than 100 million people use its app and website every month, with localized experiences across dozens of languages and markets.

Multiple independent industry bios now place that audience above 110 million monthly by late 2025. Skyscanner is part of Trip.com Group following a £1.4 billion acquisition announced in 2016.

Skyscanner’s own trend reports also give a window into traveler behavior.

In 2025, 54 percent of travelers said they were confident using AI to plan and book trips, up from 47 percent in 2024, based on a 22,000 person global survey cited across Skyscanner’s travel trends pages.

Key Skyscanner Stats

  • Skyscanner serves over 110 million users each month worldwide.
  • The platform handles more than 1 billion searches per month, making it one of the largest travel-search engines globally.
  • On a typical day, Skyscanner processes around 67 terabytes of data, reflecting the scale of its search operations.
  • About 56% of users arrive on Skyscanner without a fixed destination in mind, implying more than half use it for discovery or inspiration rather than predefined travel plans.
  • As of 2025, over 160 million unique users per month explore the platform’s offerings, indicating growth in user base and engagement.
  • In 2025 Skyscanner recorded a ≈10% year-on-year increase in search volume, and an ≈11% rise in redirect/bookings, signaling rising demand and conversion.
  • Among travellers surveyed globally for 2026: 84% say they plan to travel as much or more than the previous year.
  • Of that surveyed group, 37% intend to spend more on flights, 31% plan to increase hotel budget, and 16% expect to spend more on car hire, showing rising travel budgets.
  • Demand is shifting: for 2026, a growing number of users are booking multicity trips (33%), taking tours or activities (45%), or opting for seat-selection when flying (30%), suggesting changing travel priorities.
  • In 2025–2026, Skyscanner data suggests rising interest in consciously-led travel behaviour, travellers increasingly consider sustainable, experience-driven holidays over last-minute deals.

How big is Skyscanner’s audience and where does it come from

Skyscanner’s public About page states more than 100 million people use the brand monthly.

Industry write ups in 2025 raise that to over 110 million monthly users, reflecting expansion in languages and markets. P

artner materials for conferences and media profiles consistently describe reach across roughly 180 countries and 30 to 40 plus languages.

Variations stem from time of publication and whether sources count all localized sites and app locales.

Audience footprint by source

Source and dateMonthly usersLanguagesCountries or markets
Skyscanner About page 2025100 million plusnot specified hereglobal
Phocuswright sponsor bio 2025110 million plus33180 countries
Nimdzi profile Q3 2025110 million plus40 plusglobal
Skyscanner press and partner pages 2023 to 2024100 million plus30 plus180 countries

What do recent financials and ownership tell us

Skyscanner is a UK company within Trip.com Group.

Public reports around its 2023 UK accounts show revenue of £349.4 million and pre tax profit of £95.2 million, up strongly from 2022.

Trip.com Group’s filings provide broader group context rather than a Skyscanner only revenue split. The acquisition of Skyscanner for about £1.4 billion was announced in 2016.

Selected financial and corporate markers

ItemFigurePeriod or date
Revenue£349.4 million2023
Pre tax profit£95.2 million2023
Acquisition priceabout £1.4 billion2016
ParentTrip.com Groupcurrent

What is Skyscanner seeing in traveler behavior

Skyscanner’s trend hub summarizes a large 22,000 person global survey and its own search data.

Reported highlights include a rise in comfort with AI for trip planning and booking to 54 percent in 2025 2026, and a third of travelers aiming to avoid crowded spots or shift to shoulder seasons due to overtourism concerns.

These are directional consumer signals rather than financial metrics, but they show how the platform reads demand.

Skyscanner trend indicators

Indicator2024 20252025 2026
Comfortable using AI to plan and book47 percent54 percent
Global survey base22,000 travelers22,000 travelers
Share actively seeking quieter destinationsn aabout one third

How many partners and locales does Skyscanner support

Skyscanner commonly cites more than 1,200 flight, hotel, and car hire partners.

Language coverage has expanded from 30 plus to 33 and 40 plus depending on the 2023 to 2025 source.

These figures matter for advertisers and supply partners because coverage and localization can influence conversion and market entry.

Frequently asked questions about Skyscanner

How many people use Skyscanner each month
More than 100 million according to the company. Several industry profiles in 2025 cite over 110 million monthly users.

Who owns Skyscanner
Trip.com Group owns Skyscanner following a 2016 acquisition valued at about £1.4 billion.

How many languages does Skyscanner support
At least 30 languages in earlier materials, with 33 to 40 plus languages cited by 2025 sources.

What do we know about recent profitability
Public reporting on Skyscanner’s UK accounts shows 2023 revenue of £349.4 million and pre tax profit of £95.2 million.

What are the most recent consumer findings from Skyscanner’s research
In 2025 trend pages, 54 percent of travelers said they were confident using AI to plan and book, up from 47 percent the year before, based on a 22,000 person global survey.

Sources

  1. Skyscanner — About us
  2. Skyscanner — Year in Travel 2023
  3. Nimdzi — Lessons in Localization: Skyscanner
  4. Phocuswright Conference — Skyscanner exhibitor bio 2025
  5. City A.M. — Skyscanner profit jumps to almost £100m at travel search engine
  6. Wired — Skyscanner is being bought by China’s Ctrip for £1.4 billion
  7. Skyscanner Travel Trends — The Future of Travel and Tourism

  • Alison Adams

    Alison is a travel writer for Hotelagio with a passion for solo adventures and photography. She seeks out unusual destinations and hidden gems, sharing stories that inspire curiosity and exploration. Her work has been featured in outlets including Forbes, CNN, Travel + Leisure, and Yahoo.

  • Emily Hayes

    Emily Hayes has loved traveling since her student days, when she first started sharing her stories and photos in magazines. Now she writes for Hotelagio, making sure every piece of content is inspiring and helpful for fellow travelers.