Morocco has become one of Africa’s fastest-growing travel destinations — blending ancient medinas, desert adventures, and vibrant modern cities.
After a strong rebound post-pandemic, the country welcomed 14.5 million international visitors in 2024, breaking its previous record from 2019.
With ambitious goals to reach 17.5 million visitors by 2026, Morocco continues to strengthen its reputation as North Africa’s tourism powerhouse.
Key stats: Morocco Tourism
- 17.4 million visitors in 2024 — Morocco broke its tourism record, growing by about one-fifth year-on-year.
- 112 billion dirhams in tourism revenue in 2024 — the highest in the country’s history, showing strong economic impact.
- 28.7 million overnight stays in 2024, up 12% from the previous year — signalling rising confidence in Morocco’s accommodation and tourism infrastructure.
- Tourism makes up around 7% of Morocco’s GDP, underlining its importance for the national economy.
- Visitor mix: ~51% foreign tourists vs 49% Moroccans living abroad — highlighting how Morocco is both an international draw and a homeland destination.
How Many Tourists Visit Morocco Each Year?
Morocco welcomed 14.5 million international visitors in 2024 — a 10% increase over 2023.
| Year | Visitors (Millions) | Change |
|---|---|---|
| 2019 | 13.0 | — |
| 2020 | 2.8 | ▼ –78% |
| 2021 | 4.3 | ▲ +53% |
| 2022 | 10.9 | ▲ +153% |
| 2023 | 13.2 | ▲ +21% |
| 2024 | 14.5 | ▲ +10% |
How Many Tourists Visit Morocco Each Day?
An average of ~39,700 international visitors arrive in Morocco each day.
Peak months — April, August, and December — often surpass 50,000 daily arrivals.
How Much Do Visitors Spend in Morocco?
Tourism generated about 115 billion Moroccan dirhams (≈ USD 11.3 billion) in 2024 — a record high.
- Tourism contributes ~7% of Morocco’s GDP
- Average daily spend per visitor: ≈ USD 140
- 2024 revenue grew +12% YoY, driven by long-haul markets and domestic luxury travel
Which Countries Visit Morocco the Most?
France and Spain remain Morocco’s top source markets, followed by the UK, Italy, and Germany.
| Country | Visitors (2024 est.) | Share |
|---|---|---|
| 🇫🇷 France | ~4.4M | ~30% |
| 🇪🇸 Spain | ~2.7M | ~19% |
| 🇬🇧 United Kingdom | ~900K | ~6% |
| 🇮🇹 Italy | ~750K | ~5% |
| 🇩🇪 Germany | ~700K | ~5% |
| 🇺🇸 United States | ~600K | ~4% |
| 🇳🇱 Netherlands | ~550K | ~4% |
| 🇧🇪 Belgium | ~400K | ~3% |
| 🇨🇦 Canada | ~300K | ~2% |
| 🇸🇦 Saudi Arabia | ~250K | ~2% |
What Are the Most Visited Cities in Morocco?
Marrakech and Agadir lead Morocco’s tourism market, but Fes, Casablanca, and Chefchaouen are rapidly growing.
| City | Annual Visitors (est.) | Notes |
|---|---|---|
| Marrakech | ~4.5M | Tourism hub, luxury & culture |
| Agadir | ~3.0M | Beach resort capital |
| Casablanca | ~2.1M | Business & modern travel |
| Fes | ~1.5M | Ancient medina & heritage |
| Chefchaouen | ~1.1M | “Blue City” Instagram icon |
| Tangier | ~900K | Port & cultural revival |
| Rabat | ~700K | Capital & cultural sites |
| Essaouira | ~600K | Surf, festivals, heritage |
| Ouarzazate | ~400K | Gateway to Sahara |
| Merzouga | ~350K | Desert adventure hub |
What Are the Most Popular Attractions in Morocco?
Historic cities, Sahara adventures, and coastal getaways dominate Morocco’s tourism map.
| Attraction | Location | Annual Visitors (est.) |
|---|---|---|
| Jemaa el-Fna Square | Marrakech | ~2.5M |
| Majorelle Garden | Marrakech | ~1.3M |
| Hassan II Mosque | Casablanca | ~1.2M |
| Aït Benhaddou | Ouarzazate | ~800K |
| Chefchaouen Medina | Chefchaouen | ~750K |
| Bahia Palace | Marrakech | ~700K |
| Erg Chebbi Dunes | Merzouga | ~600K |
| Fes el-Bali Medina | Fes | ~550K |
| Agadir Beach Promenade | Agadir | ~500K |
| Atlas Mountains Excursions | Marrakech Region | ~450K |
When Is the Best Time to Visit Morocco? (Seasonality)
Tourism peaks in spring (March–May) and autumn (September–November) for ideal weather.
| Season | Trend | Notes |
|---|---|---|
| Winter (Dec–Feb) | Moderate | Warm in south, snow in Atlas |
| Spring (Mar–May) | High | Bloom season, mild weather |
| Summer (Jun–Aug) | High | European holidays, coastal tourism |
| Autumn (Sep–Nov) | Peak | Festivals, desert tours |
What Are the Biggest Events Attracting Tourists to Morocco?
Festivals, culture, and sports drive Morocco’s event tourism calendar.
| Event | Location | Visitors (est.) | Notes |
|---|---|---|---|
| Marrakech International Film Festival | Marrakech | ~120K | Global film showcase |
| Gnaoua World Music Festival | Essaouira | ~100K | Africa’s Woodstock |
| Mawazine Festival | Rabat | ~2M+ | One of world’s biggest music festivals |
| Marathon des Sables | Sahara Desert | ~1K participants | Ultra-marathon challenge |
| Fes Festival of World Sacred Music | Fes | ~30K | Spiritual & cultural heritage |
| Agadir Timitar Festival | Agadir | ~200K | Amazigh music celebration |
How Much Money Does Morocco Make From Tourism?
Tourism revenue reached a record 115 billion MAD (≈ USD 11.3 billion) in 2024.
- Tourism = 7% of GDP
- ~550,000 direct and indirect jobs
- Average growth rate: +10–12% YoY since 2022
How Busy Are Morocco’s Hotels?
Average national hotel occupancy reached ~64% in 2024.
- Marrakech: 71%
- Agadir: 69%
- Casablanca: 63%
- Fes: 58%
- Nationwide capacity: 285,000 beds
Which Regions Are Most Popular With Tourists?
Tourists favor southern coastal and central heritage regions.
| Region | Share of Visits | Key Cities |
|---|---|---|
| Marrakech–Safi | ~28% | Marrakech, Essaouira |
| Souss–Massa | ~20% | Agadir, Taroudant |
| Casablanca–Settat | ~17% | Casablanca |
| Fes–Meknes | ~10% | Fes, Meknes |
| Tanger–Tetouan–Al Hoceima | ~9% | Tangier, Chefchaouen |
| Draa–Tafilalet | ~6% | Ouarzazate, Merzouga |
FAQ – Morocco Tourism Insights
How many tourists visited Morocco in 2024?
14.5 million — a new record.
Which country sends the most tourists?
France (~4.4 million).
How much does tourism contribute to Morocco’s GDP?
About 7%.
What is Morocco’s top tourist city?
Marrakech, with over 4.5 million visitors per year.
When is the best time to visit Morocco?
Spring (Mar–May) or autumn (Sep–Nov).
How much did tourism revenue reach in 2024?
115 billion MAD (≈ USD 11.3 billion).
Sources
- Moroccan Ministry of Tourism — 2024 Tourism Performance Report
- ONMT (Office National Marocain du Tourisme) — Visit Morocco – Official Tourism Statistics 2024
- Reuters — Morocco’s Tourism Revenue Hits Record $11.3 Billion in 2024
- Statista — Tourism in Morocco – Key Figures (2024)
- Morocco World News — Morocco Sets New Tourism Record in 2024
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