Miami isn’t just palm trees, Art Deco, and neon nights — it’s one of the top tourism hubs in the U.S.
In 2024, Miami-Dade County welcomed over 28 million visitors, who spent ~$22 billion and supported ~209,000 jobs.
Performance momentum carried into early 2025 with high occupancy and premium room rates, reflecting sustained demand from both domestic and international markets.
💡 Expert Insight — David Whitaker, President & CEO, GMCVB
“Tourism and hospitality are the lifeblood of Miami-Dade County. Our industry works tirelessly to ensure that Greater Miami and Miami Beach remain top global travel destinations, benefiting residents and businesses alike.”
How Many Tourists Visit Miami Each Year?
In 2024, Miami-Dade welcomed over 28 million visitors — a new record, surpassing 2023’s 26.2 million.
- 2024: 28M+ visitors (record for Miami-Dade).
- 2023: ~26.2M visitors.
- 2019: ~24.3M (pre-pandemic baseline).
How Many Tourists Visit Miami Each Day?
With 28 million visitors in 2024, Miami-Dade saw on average ~76,700 visitors per day. Peak times (winter holidays, large events) likely push daily numbers well above that average.
During peak seasons such as winter holidays and spring break, this number can soar above 100,000 daily visitors, straining hotels, beaches, and entertainment venues.
How Much Do Visitors Spend in Miami?
Tourists in Miami spent about $22 billion in 2024, generating $2.2 billion in taxes and supporting more than 209,000 jobs.
- Direct visitor spending (2024): ~$22B.
- Tourism-supported jobs (2024): ~209,000.
- Estimated state & local tax revenue (2024): ~$2.2B.
- Total economic impact (2024): ~$31B.
Which Countries Visit Miami the Most?
The United States (domestic travelers), followed by Brazil and Canada.
Miami is the U.S. city most closely tied to Latin America, but it also receives huge numbers of tourists from Europe and Canada.
| Country | Visitors (2023) | Notes |
|---|---|---|
| 🇺🇸 United States | ~15M | Domestic leisure & business. |
| 🇧🇷 Brazil | ~610K | Strong cultural/economic ties. |
| 🇨🇦 Canada | ~590K | Snowbirds & winter escapes. |
| 🇨🇴 Colombia | ~520K | Family, business, leisure. |
| 🇬🇧 United Kingdom | ~450K | Strong Miami-London air routes. |
| 🇦🇷 Argentina | ~340K | Latin American hub. |
| 🇫🇷 France | ~280K | Growing steadily. |
| 🇩🇪 Germany | ~240K | Long-haul leisure. |
| 🇪🇸 Spain | ~200K | Cultural connections. |
| 🇮🇹 Italy | ~180K | Leisure, cruises. |
The fastest-growing international markets for Miami in 2024 were Colombia (+8%), Brazil (+12%), and the U.K. (+10%).
| Country | 2024 Movement vs. 2023 | Why it matters |
|---|---|---|
| 🇨🇴 Colombia | +8% | Strong VFR & leisure ties. |
| 🇧🇷 Brazil | +12% | Premium shopping & cruises. |
| 🇬🇧 United Kingdom | +10% | Robust airlift & events. |
What Are the Most Visited Cities/Areas Within Miami-Dade?
South Beach is Miami’s most visited area, followed by Downtown/Brickell, Wynwood, and Little Havana.
Most Visited Neighborhoods
- South Beach — beach/lifestyle icon, nightlife, Art Deco.
- Downtown & Brickell — luxury hotels, dining, conferences.
- Little Havana — Cuban culture, food, live music.
- Wynwood — street art, galleries, bars, festivals.
- Coconut Grove — bayfront charm, boutiques, cafés.
- Coral Gables — Mediterranean architecture, Miracle Mile.
What Are the Most Visited Attractions in Miami?
South Beach leads with about 10 million annual visitors, while Bayside Marketplace and Wynwood Walls also attract millions each year.
| Attraction | Annual Visitors (est.) | Notes |
|---|---|---|
| South Beach | ~10M | Miami’s #1 crowd magnet. |
| Bayside Marketplace | ~9M | Shopping/entertainment hub. |
| Wynwood Walls | ~3M | Global street-art landmark. |
| Zoo Miami | ~1M | Florida’s largest zoo. |
| Little Havana (Calle Ocho) | ~2.5M | Culture/food/music. |
| Frost Science Museum | ~650K | Science + aquarium. |
| Pérez Art Museum Miami (PAMM) | ~500K | Contemporary art. |
| Vizcaya Museum & Gardens | ~450K | Historic estate. |
| Hard Rock Stadium | ~2M | NFL, F1 campus events, concerts. |
When Is the Best Time to Visit Miami? (Seasonality)
The best time to visit Miami is winter and spring, when occupancy exceeds 80% and the weather is warm and sunny.
| Season | Visitor Trend | Notes |
|---|---|---|
| Winter (Dec–Feb) | Peak | Warm weather, snowbirds, marquee events. |
| Spring (Mar–May) | Very High | Spring break & festivals. |
| Summer (Jun–Aug) | Moderate | Heat/humidity; family travel & value. |
| Autumn (Sep–Nov) | Lower | Good deals; monitor storm season. |
💡 Expert Insight — Julissa Kepner, GMCVB Board Chair & GM, Marriott Biscayne Bay
“Although we need to be ready to navigate the challenging times of these next few months, I also am very optimistic that in the fourth quarter we’re going to get much better. The fall is looking better than the summer.”
What Are the Biggest Events Attracting Tourists to Miami?
Art Basel, Ultra Music Festival, and the Miami Open are among the top events drawing hundreds of thousands of visitors each year.
| Event | Typical Attendance | Why it matters |
|---|---|---|
| Art Basel Miami Beach | ~80K | Global art buyers & media. |
| Ultra Music Festival | ~165K | International EDM magnet. |
| Miami Open (Tennis) | ~380K | Premium sports travel. |
| Formula 1 Miami Grand Prix | ~270K | High-spend, global audience. |
| Calle Ocho Music Festival | ~500K | Flagship Latin culture event. |
| South Beach Wine & Food Festival | ~65K | Culinary tourism. |
| Miami International Boat Show | ~100K | Marine industry & leisure. |
| Art Deco Weekend | ~400K | Heritage & architecture. |
| Miami Carnival | ~70K | Caribbean culture parade. |
💡 Expert Insight — Julissa Kepner, GMCVB Board Chair
“Our visitors have traveled here in greater numbers and spent more, proving the resilience and attractiveness of Miami as a global destination.”
How Much Money Does Miami Make From Tourism?
In 2024, Miami made about $22 billion directly from tourism, with a total economic impact of $31 billion.
- Direct visitor spending (2024): ~$22B.
- Jobs supported (2024): ~209K.
- State & local tax revenue (2024): ~$2.2B.
- Total economic impact (2024): ~$31B (~9% of county GDP).
Hotels Snapshot (2025 YTD)
In the first four months of 2025, Miami hotels ran at ~82% occupancy with ADR averaging $252.
- Occupancy (Jan–Apr 2025): ~82%
- Average Daily Rate (ADR): ~$252
- International visits 2024 vs. 2023: ~+4% growth.
FAQ – Miami Tourism Insights
How many tourists visited Miami in 2024?
In 2024, Miami-Dade County welcomed over 28 million visitors, a record high.
Which international markets are growing fastest?
Colombia (+8%), Brazil (+12%), and the U.K. (+10%).
What are current hotel metrics?
Early-2025 averages: ~82% occupancy and $252 ADR.
How much revenue does tourism generate?
~$22B direct spend; $31B total economic impact.
Why is Miami popular year-round?
Warm climate, beaches, major events, and global connectivity.
What is the most visited attraction in Miami?
South Beach, drawing around 10 million visitors annually.
What is the best time to visit Miami?
Winter (Dec–Feb) for weather, events, and culture.
How much do tourists spend in Miami?
In 2023, tourists spent $20.2 billion, averaging $770–$800 per visitor.
Is Miami expensive for tourists?
Yes — especially for accommodation, dining, and nightlife.
What is Miami’s global reputation?
It’s known as the “Gateway to Latin America”, a hub of international culture, art, and nightlife.
Sources
- Greater Miami Convention & Visitors Bureau (GMCVB) — GMCVB Reports Record Tourism Numbers (2024 visitation headline)
- Funds Society (coverage of GMCVB results) — Miami’s Tourism Boom Fuels Economic Growth (spend, jobs, impact, convention stats)
- Prevue Meetings — Miami’s Tourism Is Surging (international market growth, spend & tax quotes)
- WLRN (South Florida Public Media) — Miami Tourism & Hospitality Update (ADR/occupancy trends, international share)
- Axios Miami — Miami visitor totals context (2023 baseline)
- Le Soleil de la Floride — Tourism Statistics for Miami-Dade in 2024 (Jan–Apr 2025 ADR/occupancy snapshot)
- Miami Living Magazine — Miami-Dade Sets Visitor Record with 28 Million Tourists in 2024 (jobs reference)
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