Fiji, the tropical archipelago of more than 300 islands in the South Pacific, stands out for its white sandy beaches, vibrant coral reefs, traditional Fijian culture and luxury island resorts.
In 2024, Fiji recorded ~982,938 international visitor arrivals — its highest annual figure yet — while tourism earnings reached about USD 2.5 billion for the year.
With strong marketing and increasing air connectivity, Fiji is emerging as a growing mid-sized tourism destination with significant upside.
Key stats: Fiji Tourism
- Nearly one million visitors in 2024 (982,938) — Fiji achieved its highest annual arrival number in recent history.
- US$2.54 billion in tourism revenue in 2024 — a modest growth of about 1.9% from the prior year, showing strong recovery momentum.
- US$490.7 million earned in Q1 2025, showing a marginal decline compared to the same quarter last year.
- Roughly 79% of visitors in 2024 came for holiday purposes, underscoring Fiji’s role as a leisure destination.
- Including cruise arrivals, Fiji crossed the 1 million-visitor threshold in 2024, marking a major milestone for the sector.
- Australian visitors contributed over half of total tourism earnings in 2024, demonstrating the importance of that market.
- July 2025 set a monthly record (99,311 arrivals), highlighting the strong and growing seasonality of visits.
How Many Tourists Visit Fiji Each Year?
Fiji welcomed approximately 982,938 visitors in 2024, a 5.7% increase compared to the previous year.
| Year | Visitor Arrivals | Notes |
|---|---|---|
| 2019 (pre-pandemic) | ~894,389 | Baseline figure |
| 2022 | ~636,312 | Recovery in early phase |
| 2023 | ~929,740 | Further rebound |
| 2024 | ~982,938 | Record year |
How Many Tourists Visit Fiji Each Day?
With ~982,938 annual arrivals in 2024, that averages out to around ~2,700 visitors per day across the year.
During peak months (July 2025 broke monthly records with ~99,311 arrivals) the daily rate can exceed 3,200+.
How Much Money Do Visitors Spend in Fiji?
In 2024, Fiji’s tourism sector earned an estimated USD 2.5 billion, representing a 1.9% increase over the prior year.
- For example, in the March quarter of 2025, tourism earnings were USD 490.7 million.
- Tourism remains one of the leading contributors to Fiji’s economy, accounting for a significant share of GDP and employment.
Which Countries Visit Fiji the Most?
Australia, New Zealand, North America and the UK are among the leading source markets for Fiji.
| Country / Region | Approximate Share | Notes |
|---|---|---|
| 🇦🇺 Australia | > 40% of market | Historically largest contributor |
| 🇳🇿 New Zealand | Substantial share | Short-haul neighbour |
| 🇺🇸 United States | Growing market | Long-haul leisure |
| 🇬🇧 United Kingdom | 13.1% rise in 2024 | UK arrivals up sharply |
| 🇨🇦 Canada / other Europe | Emerging | Seasonally travel |
What Are the Most Visited Attractions in Fiji?
With its islands, reefs and resorts, Fiji offers many key draws for visitors.
| Attraction | Approximate Visitors / Notes |
|---|---|
| Mamanuca & Yasawa Islands | Day trips + stays in resort islands |
| Coral Coast (Viti Levu) | Beach resorts, families |
| Denarau Island / Nadi | Main hub and gateway |
| Garden of the Sleeping Giant | Cultural/nature draw |
| Blue Lagoon & Cloud 9 (Resort/Sunset Bar) | Social media-popular spots |
| Bouma National Heritage Park (Taveuni) | Jungle & waterfall eco-tourism |
| Fiji Cultural Village & Fijian dance nights | Cultural-tourism experiences |
| Scuba & snorkel reefs (e.g., Rainbow Reef, Beqa Lagoon) | Diving hotspots |
| Surf spots (Tavarua, Cloud Nine) | Adventure travellers |
| Cuise ship arrivals & inter-island cruises | Increasing segment |
Note: Specific annual visitor numbers per attraction are not fully published; these represent high-demand categories.
When Is the Best Time to Visit Fiji?
Tourism in Fiji is strong year-round, with peak demand in the dry season (May–October) and a shoulder season in April/November.
| Season | Trend | Notes |
|---|---|---|
| May–Oct (Dry) | High | Best weather, peak resort pricing |
| Apr & Nov | Moderate | Shoulder season, fewer crowds |
| Dec–Mar (Wet) | Lower | Rainier season, good deals but more humidity |
What Are the Biggest Events That Attract Tourists to Fiji?
Although Fiji doesn’t host major global events at the scale of some destinations, regional festivals and cruise-ship growth are rising sources of demand.
| Event / Trend | Notes |
|---|---|
| Pacific Games (hosting years) | Boosts arrivals when held in Fiji |
| Cruise season growth | July 2025 sets record cruise + stay arrivals |
| Surf-and-adventure events | Fiji host to WSL surf competitions |
| Cultural festivals | Traditional Fijian festivals draw niche tourism |
How Much Does Fiji’s Economy Rely on Tourism?
Tourism is a cornerstone of Fiji’s economy, supporting jobs, infrastructure and export earnings.
- Visitor arrivals in 2024 surpassed 980,000, marking a recovery and growth phase.
- Earnings of USD 2.5B in 2024 and rising reflect strong demand.
- Tourism supports employment, especially in resort islands, and contributes significantly to export-earnings components.
FAQ – Fiji Tourism Insights
How many international visitors did Fiji receive in 2024?
About 982,938 visitors, a record for the country.
What is Fiji most known for?
Fiji is renowned for its tropical island resorts, coral reefs, warm Fijian hospitality (“Bula” culture), surf breaks and secluded escapes.
When is the best time to visit Fiji?
The ideal time is the dry season (May–October); for value travel consider April or November.
Is Fiji expensive?
Fiji offers a range — from budget guest-houses to ultra-luxury island resorts. Resort prices tend to be high in peak season, but deals can be found in shoulder seasons.
Which parts of Fiji are most popular to stay in?
- Denarau & Nadi (Viti Levu) – gateway resorts
- Mamanuca & Yasawa islands – premium resort islands
- Coral Coast (Viti Levu) – family-friendly beach stays
- Taveuni / Vanua Levu – eco/nature tourism
Sources
- Fiji Bureau of Statistics — Provisional Visitor Arrivals 2024
- Fiji Bureau of Statistics — Fiji’s Earnings from Tourism – March Quarter 2025
- FijiLive — Tourism sector raked in US$ 2.5 billion in 2024
- Travel Weekly Australia — Fiji hits the magic million mark for visitors in record year
- Insider Travel Report — Tourism Fiji celebrates biggest tourism month ever (July 2025)
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