Booking.com remains one of the world’s most-used travel marketplaces.
In 2024, Booking Holdings reported 1.1 billion room nights across its brands and 165.6 billion dollars in gross travel bookings, with revenue of 23.7 billion dollars and GAAP net income of 5.9 billion dollars.
As of March 31, 2025, Booking.com listed about 31 million total reported listings, including 8.1 million alternative accommodation listings, and it sold roughly 1.2 billion room nights over the prior twelve months.
Mobile and direct bookings now account for a majority of room nights on the platform.
Key Booking.com Stats
- Booking.com generates roughly 560 million visits per month globally, making it, as of 2025, the most-visited travel website in the world.
- The platform offers accommodation listings in over 220 countries and territories via millions of properties: hotels, homes, apartments and other lodging types.
- In 2024 Booking.com’s mobile app had over 100 million users, and mobile bookings accounted for about 60% of total bookings.
- In 2024, Booking.com recorded a record high in rental-car bookings: 83 million rental-car days booked, showing strong demand beyond just lodging.
- In the same year, airline-ticket bookings through Booking.com reached 49 million tickets, marking a 36 % increase over the previous year.
- Since 2010, the platform has welcomed over 6.8 billion guest arrivals across properties globally — including both traditional accommodations and alternative stays (homes, apartments).
- As of 2023, more than 500,000 properties on Booking.com have been awarded the Travel Sustainable badge, reflecting growing emphasis on sustainable stays.
- Booking.com continues to dominate online travel traffic: between April 2022 and January 2024 the site averaged ~559.6 million monthly visits, capturing 6.6% of global desktop travel traffic in March 2024.
- The breadth and scale of Booking.com’s offering go beyond hotels: by 2024 they provided flights in 55+ markets, activities/tours in ~1,700 cities, and rental-car reservation services in more than 42,000 locations.
- In 2025, a survey commissioned by Booking.com among 32,106 respondents across 32 markets studied travel-behavior trends, a sign that the platform actively monitors and publishes data on traveler preferences and patterns.
How big is Booking.com’s supply and what does it include?
Booking.com’s supply spans hotels and a large inventory of vacation rentals and unique stays. By March 31, 2025, the company reported about 31 million total listings and roughly 4.1 million properties, of which 3.6 million were alternative accommodation properties. Alternative accommodation listings rose to 8.1 million, up about 9 percent year over year.
| Measure (Booking.com) | Latest figure | Timing |
|---|---|---|
| Total reported listings | ~31 million | Mar 31, 2025 |
| Alternative accommodation listings | ~8.1 million | Mar 31, 2025 |
| Alternative accommodation properties | ~3.6 million | Mar 31, 2025 |
Source: Booking Holdings Investor Presentation, May 2025.
How fast are bookings growing?
Growth moderated from the immediate post-rebound years but remains solid. Room nights rose 9 percent in 2024. In 2025, Booking reported a record 319 million room nights in Q1 and 309 million in Q2, with Q3 gross bookings up roughly 14 percent year over year to about 49.7–50.0 billion dollars. Management guided to double-digit growth for full-year 2025.
Selected quarterly indicators
| Quarter | Room nights | Gross bookings | Revenue |
|---|---|---|---|
| Q4 2024 | 261 million | 37.2B USD | 5.5B USD |
| Q1 2025 | 319 million | n/a | n/a |
| Q2 2025 | 309 million | +13% YoY | n/a |
| Q3 2025 | n/a | ~49.7–50.0B USD | ~9.0B USD |
Sources: 2024 earnings release; Booking press and partner summaries; Reuters and company presentation.
How important are mobile and direct bookings?
Mobile and direct channels have become core strengths. In Q1 2025, the mobile app mix of room nights was in the mid-50s, and the B2C direct mix was in the mid-60s over the last four quarters. These shifts have supported marketing leverage over time.
What else is Booking.com selling beyond stays?
The platform’s “Connected Trip” offering includes flights, rental cars, attractions, and dining. Booking.com’s flight product is live in over 55 countries, with 49 million airline tickets booked in full-year 2024 and about 54 million over the twelve months to March 31, 2025.
Non-accommodation activity
| Product | Latest scale |
|---|---|
| Flight tickets booked (FY 2024) | 49 million |
| Flight tickets booked (LTM to 3/31/2025) | ~54 million |
| Rental car days booked (LTM to 3/31/2025) | ~85 million |
| OpenTable diners (LTM to 3/31/2025) | ~590 million |
Source: Booking Holdings Investor Presentation, May 2025.
What is the status of regulation in Europe?
The European Commission designated Booking as a “gatekeeper” under the Digital Markets Act on May 13, 2024. As part of its compliance steps, Booking announced the removal of rate-parity clauses for partners in the European Economic Area and filed its compliance report. Industry groups and press continue to scrutinize implementation, and a large hotel coalition has brought a damages action in Amsterdam alleging historic parity practices.
Key 2024 financials at a glance
| Metric (Booking Holdings) | 2024 result | YoY change |
|---|---|---|
| Room nights | 1.1 billion | +9% |
| Gross travel bookings | 165.6B USD | +10% |
| Revenue | 23.7B USD | +11% |
| GAAP net income | 5.9B USD | +37% |
| Adjusted EBITDA | 8.3B USD | +17% |
Source: Booking Holdings Q4 and FY 2024 results release.
Frequently asked questions
Is Booking.com still growing in 2025?
Yes. Q1 2025 room nights hit a record 319 million, Q2 reached 309 million, and Q3 gross bookings grew roughly 14 percent year over year to about 49.7–50.0 billion dollars.
How big is Booking.com’s listing base today?
About 31 million reported listings as of March 31, 2025, including around 8.1 million alternative accommodation listings and about 3.6 million alternative accommodation properties.
Is the app really driving most bookings?
Yes. The mobile app accounted for a majority of room nights in early 2025, with the app mix in the mid-50s and the B2C direct mix in the mid-60s over the last four quarters.
What changed in Europe with the DMA?
The EU designated Booking as a DMA gatekeeper in May 2024. Booking announced it removed rate-parity clauses in the EEA and filed a compliance report, while hoteliers have launched a separate damages action over past practices.
Sources
- Booking Holdings — Q4 and Full-Year 2024 Financial Results
- Booking Holdings — Investor Presentation, May 2025
- Booking.com (Click Magazine) — Highlights from the Q1 2025 Earnings Call
- Booking.com (Click Magazine) — Booking Holdings Q2 2025 Update
- Reuters — Q3 2025 results: gross bookings and revenue beat
- European Commission — Booking designated a gatekeeper under the DMA
- European Commission Press — Booking must comply with the DMA
- Booking Holdings — DMA Compliance Report (Nov 2024)
- The Guardian — European hotel class action over parity practices
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