Pakistan remains an under-exploited tourism frontier with huge natural, cultural and adventure potential—from the Karakoram peaks to historic sites in Lahore.
In 2023, Pakistan experienced a 115% increase in foreign tourist arrivals, recovering to about 92% of pre-pandemic levels.
The country reported approximate foreign exchange earnings of USD 1.3 billion from international tourists in 2023.
Key stats: Pakistan Tourism
- ~5.8% of GDP in 2023 – Tourism in Pakistan isn’t a tiny niche anymore; it contributes nearly one-in-twenty of the country’s economic output.
- ~4.7 million jobs – The travel & tourism sector supports millions of livelihoods across Pakistan, especially in domestic tourism.
- PKR 3.85 trillion in domestic spending (2023) – Domestic tourists are a major driver of the market, spending far more than international visitors.
- Aviation + tourism ≈ USD 5.6 billion GDP contribution (2023) – The link between air travel and tourism is strong and growing in Pakistan.
- Ranked 101st out of 119 in the 2024 T&T Index – Pakistan has room to grow in global competitiveness, especially in areas like safety, infrastructure and digital readiness.
How Many Foreign Tourists Visit Pakistan Each Year?
In 2023, Pakistan saw a sharp rebound in arrivals, though exact official annual total remains unclear.
- Pakistan saw a ~115 % rise in foreign tourist arrivals in 2023.
- Pakistan’s tourism receipts (foreign visitor spending) reached ~USD 1.3 billion in 2023.
- Earlier data show much lower levels (e.g., 2022 visitor exports ~ PKR208.9 billion)
How Much Do Visitors Spend in Pakistan?
In 2023, international tourism earnings were approximately USD 1.3 billion.
Domestic tourism and internal travel generate much higher numbers, but reliable breakdowns are limited.
Which Markets Contribute to Pakistan’s Tourism?
Pakistan’s foreign visitor profile is smaller and more regional than many markets.
- Significant inbound numbers from neighbouring countries such as Afghanistan.
- Domestic outbound spend remains large: Pakistanis spent ~USD 2.19 billion on international tourism in 2023 (outbound).
What Are the Most Visited Regions & Attractions?
Pakistan’s tourism draw is heavily focused on mountain adventure, cultural heritage and pilgrimage.
- Regions: Gilgit‑Baltistan and northern areas (Karakoram) are top for adventure tourism.
- Historic sites: Mohenjo‑Daro, Punjab’s pilgrim sites, and the Indus Valley heritage.
- Natural landscapes: valleys, peaks, lakes draw domestic & international travellers though official numbers are scarce.
When Is the Best Time to Visit Pakistan?
Peak season for tourism in Pakistan is the summer months in the north (June–August) and autumn for cultural/festival travel.
- Summer (June–Aug): Ideal for high-altitude hiking, northern valleys.
- Autumn (Sep–Nov): Good weather across many regions, cultural festivals.
- Winter: Limited for northern areas due to snow; southern regions (e.g., Karachi coast) are milder.
How Much Does Tourism Contribute to Pakistan’s Economy?
While tourism contribution is growing, Pakistan still has a relatively small tourism sector by international comparison.
- A report forecasts international visitor exports to reach PKR 337.4 billion (~USD 1.3B+) by 2033.
- Improved visa policies (e-visa, visa-on-arrival) aim to boost inbound numbers.
FAQ – Pakistan Tourism Insights
How many foreign tourists visit Pakistan each year?
In 2023 Pakistan registered a strong rebound in arrivals (~115 % increase) though exact count not widely published.
What kind of tourists does Pakistan attract?
Adventure travellers (mountains/culture), regional visitors, pilgrimage travellers, and increasingly international niche travellers.
When is the best time to visit Pakistan?
Summer for northern mountain regions; autumn for broad travel; winter may suit southern/lowland areas.
Is Pakistan safe for travellers?
The security situation varies by region. Northern tourist areas have improved infrastructure and safety, but travellers should stay informed on local conditions.
Which area is best to stay in Pakistan for tourism?
Northern areas like Skardu, Hunza, Gilgit offer scenic mountains; cultural hubs like Lahore and Islamabad for heritage; coastal Sindh/Balochistan for alternative experiences.
Sources
- The News International — Pakistan’s Tourism Blindspot – Pakistan welcomed ~965,000 international visitors in 2024 according to one report
- APP News — Pakistan saw over 115% increase in tourism in 2023: Minister
- Mettis Global — Pakistan’s tourism revenue soared 2.15x in 2023, generating $1.3 billion
- Macrotrends — Pakistan Tourism Statistics | Historical Chart & Data
- Glory Magazine — Pakistan ranks 101st in tourism – Visa & tourism infrastructure context
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