Ibiza isn’t just an island in the Mediterranean — it’s a global symbol of nightlife, beaches, and summer holidays.

In 2024, Ibiza welcomed 3,275,579 tourists, a slight decline of ~3.3% compared to 2023’s ~3.39 million.

Revenue for Ibiza & Formentera through October 2024 was €4.338 billion, and hotel occupancy in the Pitiusas region reached ~92.26% in August 2025.

💡 Expert Insight — Elisa Langley, IbizaPreservation
“Following the impact of the COVID-19 pandemic, tourism experienced a strong rebound in 2022 and 2023… the slight reduction recorded last year should not be interpreted as the beginning of a tourism decline, but rather as a return to normal after an exceptionally high year.”

Key stats: Ibiza Tourism

  • 3.28 million visitors in 2024 — Ibiza recorded a ~3.3% drop from its 2023 peak, ending a record stretch.
  • Domestic tourism is booming, up ~54% since 2019, while international visitor numbers slipped slightly.
  • Tourists spent over €4.34 billion in Ibiza & Formentera between January–October 2024, rising ~3% from 2023.
  • Peak season occupancy soared: in August 2025, hotels in the Pitiusas were booked ~92.3%, with the four-month May-August timeframe averaging ~84%.
  • Overnight stays surpassed 23 million in 2024, up ~5% year-over-year; international overnight stays grew faster than domestic ones.
  • Even winter picked up: December saw ~374,000 overnight stays, nearly a 20% rise from December the year before, with people staying ~6.3 nights on average.
  • Daily spending by tourists in October 2024 averaged ~€193/day, with UK visitors among the highest spenders (total per-visit spending ~€1,200+).

How Many Tourists Visit Ibiza Each Year?

In 2024, Ibiza hosted ~3.28 million tourists, a drop of about 3.3% from 2023.

  • 2023: ~3.39M tourists
  • 2024: ~3.28M tourists
  • 2019 (record pre-COVID): ~3.40M tourists

How Many Tourists Visit Ibiza Each Day?

On average, Ibiza receives about 9,000 visitors daily in 2024 (~3.28M ÷ 365).

Peak summer days see far higher daily arrivals — sometimes exceeding 50,000.

How Much Do Visitors Spend in Ibiza?

Tourists to Ibiza & Formentera spent ~€4.338 billion by October 2024, ~3% more than the same period in 2023.

  • Revenue (Jan-Oct 2024): ~€4.338B
  • Jobs supported: ~20,000+
  • Tourism’s share of GDP: ~45–50% (Balearic Islands average)

Which Countries Visit Ibiza the Most?

International visitors make up ~75.6% of arrivals; the U.K., Germany, and Italy dominate, while Spanish domestic tourism is the fastest-growing segment.

CountryShare / Notes
🇬🇧 United KingdomLargest international source (~28%)
🇩🇪 Germany~18%
🇮🇹 Italy~12%
🇫🇷 France~10%
🇳🇱 Netherlands~7%
🇪🇸 Spain (domestic)~24.4%
🇧🇪 Belgium~4%
🇨🇭 Switzerland~3%
🇸🇪 Sweden~2%
🇩🇰 Denmark~1%

💡 Expert Insight — Victor Van den Driessche, Prestige Properties Ibiza
“Ibiza continues to attract celebrities, millionaires, and luxury enthusiasts year after year. But how does the island maintain its aura of prestige despite economic challenges, overtourism, and fierce competitors like Mykonos?”

What Are the Most Visited Areas in Ibiza?

Ibiza Town, San Antonio, Santa Eulalia, and Playa d’en Bossa remain the most-visited hubs; the summer beach-club circuit drives much of the seasonal traffic.

  • Ibiza Town (Eivissa): Historic old town, nightlife, cultural heritage
  • San Antonio: Sunset Strip, nightlife, young & party crowd
  • Santa Eulalia: Family/dining, quieter seaside
  • Playa d’en Bossa: Largest beach + clubs
  • Sant Josep de sa Talaia: Scenic, quieter, luxury stays

What Are the Most Visited Attractions in Ibiza?

From UNESCO heritage to superclubs, Ibiza’s attractions range from cultural to party-centric.

AttractionVisitors (est.)
Dalt Vila (Old Town)~1M
Pacha Nightclub~500K
Ushuaïa Ibiza~600K
Amnesia~400K
Café del Mar~300K
Es Vedrà viewpoint~250K
Hippy Market Punta Arabí~200K
Formentera excursions~150K
Hard Rock Hotel Ibiza shows~100K
Aquarium Cap Blanc~50K

💡 Expert Insight — Oriol Juve, Six Senses Ibiza
“At Six Senses Ibiza, we go beyond traditional luxury by offering transformative and sustainable experiences that align with our guests’ values and expectations.”

When Is the Best Time to Visit Ibiza? (Seasonality)

Summer (June–September) accounts for 70%+ of arrivals, with winter being almost dormant.

SeasonTrend
Winter (Dec-Feb)Very low activity
Spring (Mar-May)Rising, nightlife starts late spring
Summer (Jun-Sep)Peak ‒ clubs, beaches, 80–90%+ occupancy
Autumn (Oct-Nov)Declining; closing parties end the season

What Are the Biggest Events Attracting Tourists to Ibiza?

Ibiza’s opening & closing parties dominate the calendar, supported by cultural and niche festivals.

EventVisitors (est.)
Opening Parties (May/June)~200K
Closing Parties (Sep/Oct)~250K
IMS Ibiza (International Music Summit)~3K industry delegates
Medieval Festival (Ibiza Town)~100K
Ibiza Gay Pride~40K
Ibiza Jazz Festival~10K
Excursions to Formentera~150K+

💡 Expert Insight — Jaume Bauzá, Balearic Tourism Minister
“The intention behind influencer content was to redirect tourists to less crowded areas, but it has instead overwhelmed protected sites … This reflects a broader concern about balancing visitor numbers with environmental protection.”

How Much Money Does Ibiza Make From Tourism?

By October 2024, Ibiza & Formentera’s tourism sector had generated ~€4.338B in revenue. Despite fewer visitors, higher spend per tourist highlights Ibiza’s shift toward luxury and premium experiences.

  • Revenue (Jan-Oct 2024): ~€4.338B
  • Hotel occupancy in August 2025: ~92.26%
  • Average May–Aug 2025 occupancy: ~84.03%

FAQ – Ibiza Tourism Insights

How many tourists visit Ibiza yearly?
~3.28 million in 2024, slightly down from ~3.39M in 2023.

What portion of tourists are domestic vs international?
~24.4% domestic (Spanish), ~75.6% international in 2024.

How much revenue is generated by tourism?
~€4.338B (Jan–Oct 2024) for Ibiza & Formentera.

What’s current hotel occupancy like?
August 2025 reached ~92.26%, with May–Aug averaging ~84.03%.

When is the best time to visit Ibiza?
Summer is peak, but late spring and early autumn offer balance of weather and fewer crowds.

Sources

  1. Cadena SER – Radio Ibiza — La población residente en Ibiza aumentó un 1,4%… y el número de turistas se redujo un 3,3% (2025-04-04)
  2. IbizaPreservation – Sustainability Observatory — Ibiza recorded a 3% decrease in tourist arrivals in 2024 (domestic vs. international mix)
  3. La Voz de Ibiza — Ibiza and Formentera break tourism spending records in 2024: more than €4.3 billion (Jan–Oct 2024)
  4. Cadena SER – Radio Ibiza — El aeropuerto de Ibiza supera los 6,5 millones de pasajeros en los ocho primeros meses de 2025 (2025-09-12)
  5. Cadena SER – Radio Ibiza — La ocupación hotelera superó el 92% en las Pitiusas en agosto (2025-09-12)
  6. CaixaBank Research — Balearic Islands – Autonomous Community Profile (GDP growth & tourism context)
  7. Luxury Tribune — Ibiza: How the “White Isle” continues to captivate the ultra-wealthy (quotes: Victor Van den Driessche; Oriol Juve)
  8. Travel Extra — Balearic Islands to cease using social media influencers to promote tourism (quote: Minister Jaume Bauzá)

  • Alison Adams

    Alison is a travel writer for Hotelagio with a passion for solo adventures and photography. She seeks out unusual destinations and hidden gems, sharing stories that inspire curiosity and exploration. Her work has been featured in outlets including Forbes, CNN, Travel + Leisure, and Yahoo.

  • Emily Hayes

    Emily Hayes has loved traveling since her student days, when she first started sharing her stories and photos in magazines. Now she writes for Hotelagio, making sure every piece of content is inspiring and helpful for fellow travelers.